Here's another episode of Live & Linking, where I chat with people who are using LinkedIn in brilliant ways to grow their businesses and help others do the same.

This week I'm joined by Karis Gill, storytelling expert, speaker and founder of Social Stories Club. Karis shares how one library book completely changed the direction of her business and introduced her to the power of storytelling. Since then she's built multiple successful businesses by helping people communicate in a way that feels natural, memorable and authentic. If you've ever said, "I don't know what to write on LinkedIn," then this conversation is exactly what you need. Rather than trying to sound clever or professional, Karis explains why your everyday experiences often make the best business content.

Throughout the conversation we break down what makes a great story, why emotion matters, and how simple moments can become powerful LinkedIn posts. We also discuss why selling should never feel pushy, how trust is built through honest experiences, and why LinkedIn is much more like a networking event than a social media platform. Karis even creates live storytelling examples around networking, website maintenance and sales, showing just how easy it is to turn almost anything into engaging content once you know the principles.

If you're looking for practical ideas to improve your LinkedIn content, attract more conversations and become someone people remember, you'll find plenty to take away from this episode. It's packed with simple techniques you can start using immediately, whether you're writing your first post or your five hundredth.

Timestamps

00:00 Introduction
02:07 Meet Karis Gill
06:47 Breaking down a storytelling post
10:37 Why stories build trust
12:11 Finding stories in everyday business
19:57 Making any topic interesting
22:13 Karis' business journey
25:00 Storytelling that generates leads
27:28 Practical storytelling tips
29:13 Closing thoughts

Guest contact details

Karis Gill
Director, Social Stories Club
Director, Karis Gill Storytelling Speaker

Email: karis@karisstory.com

Website:
https://karisstory.com
https://socialstoriesclub.com

LinkedIn:
https://www.linkedin.com/in/karisgill/?skipRedirect=true

Phone:
07746450169