Live Edition: Inside Adobe Summit - MCP, Agents and What's Actually Shipping
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Live Edition: Inside Adobe Summit - MCP, Agents and What's Actually Shipping
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Recorded live from Adobe Summit in Las Vegas. Three interviews, one clear signal: Adobe is shipping MCP servers and agents across the stack - and the timeline is weeks, not quarters.
Caitlin Foster (Adobe) on Experience League: the most underused asset in the Adobe ecosystem, why most customers still don't engage with it, and what to do about it.
Derek Tangren (Adobe Analytics & CJA) on what's coming: MCP servers connecting Claude, Cursor and ChatGPT directly to Adobe Analytics and CJA data, plus Data Insights Agent 2.0 - both shipping within weeks of Summit.
Jason Hickey (Journey Optimizer) on Journey Agent moving from chat-bot to always-on co-pilot, the new MCP server for AJO and Target, and AJO Loyalty - a new product gamifying progress for banks, wealth managers and industries far outside retail.
The thread running through all three: practitioners are becoming builders, and Adobe is moving fast to meet them where they actually work.
Plus: why we keep flying to Vegas for this one.