In this episode of the NDIS Provider Growth Journey, Michael sits down with Jackson Morton, founder of Better Support in South Australia, for a very different kind of conversation. They had only met moments before recording, and what followed was an honest discussion about the questions many young NDIS business owners are asking but do not always say out loud.

Jackson shares what it has been like building a support business in his early twenties, growing a team of 13 staff and supporting around 30 participants while trying to get the systems, compliance and structure right. The conversation quickly moves beyond growth for growth’s sake and into the harder questions around profitability, workload, identity and whether the business is actually giving enough back to the person running it.

Michael challenges Jackson to look closely at where his time is going, what could be handled by software or a virtual assistant, and why running a great service is not enough in a price-capped industry. They also talk about the danger of building a larger business that remains unprofitable, and why Jackson needs to create a business that can support his upcoming marriage rather than constantly pulling him away from it.

This is a raw and practical conversation about making better decisions before growth creates more pressure. It will be especially useful for NDIS providers who care deeply about the people they support but are starting to realise that passion alone will not make the business sustainable.

You can learn more about Jackson and Better Support at:

https://bettersupportsa.com.au/

If you want some one-on-one support, get in touch with me, michael@athletickoala.com.au.