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In this solo episode of Line of Work, Mario Lentsch, owner of Radiant Striping, shares the real journey of building a parking lot striping business from the ground up. Mario opens up about the challenges of solo entrepreneurship—managing slow seasons, balancing family life, and learning how to grow without losing the freedom that inspired him to start in the first place.

He breaks down what it’s really like to run a one-person operation: finding clients through Google Business Profile and SEO, maintaining steady cash flow, and creating a brand that feels human and fun in an industry often known for being serious and corporate.

If you’re building a service business or dreaming of starting your own, this episode gives a transparent look into the process—mistakes, pivots, and the small wins that make it all worth it.

Summary

In this episode of Line of Work, Mario Lentsch from Radiant Striping speaks with Bill from H & H Striping about his journey from the medical field to starting a parking lot striping business. They discuss the challenges and lessons learned in entrepreneurship, the importance of quality service, and how faith and family support play crucial roles in navigating the ups and downs of running a business. Bill shares insights on customer expectations, the significance of SEO for business growth, and offers advice for aspiring entrepreneurs.

Welcome to Line of Work, hosted by Mario Lentsch. This podcast is all about honest conversations with the people building, fixing, and shaping our communities, sharing their stories and working with their hands.

Here, you’ll hear from business owners in construction and local services who’ve carved their own path. We’ll dig into the lessons learned, the setbacks that turned into comebacks, and the everyday grit it takes to keep moving forward.

I’m Mario Lentsch, and this is Line of Work, a space for honest journeys and the voices behind the work that keeps our communities moving.