#3 – Fun Over Generic: Mario’s Solo Pivot, Slow-Season Lessons & Building Radiant Striping
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#3 – Fun Over Generic: Mario’s Solo Pivot, Slow-Season Lessons & Building Radiant Striping
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In this solo episode of Line of Work, Mario Lentsch, owner of Radiant Striping, shares the real journey of building a parking lot striping business from the ground up. Mario opens up about the challenges of solo entrepreneurship—managing slow seasons, balancing family life, and learning how to grow without losing the freedom that inspired him to start in the first place.
He breaks down what it’s really like to run a one-person operation: finding clients through Google Business Profile and SEO, maintaining steady cash flow, and creating a brand that feels human and fun in an industry often known for being serious and corporate.
If you’re building a service business or dreaming of starting your own, this episode gives a transparent look into the process—mistakes, pivots, and the small wins that make it all worth it.