Lindsay Pinchuk built a seven-figure company from scratch, sold it, and became a mentor to hundreds of women over 40 who thought it was too late to start. Then, October 8th, 2023 happened. She posted a video in the parking lot of Whole Foods about what it felt like to be a Jewish American woman, and woke up to 100,000 views and a comment section full of "me too."

Three years later, speaking up for what's right didn't cost her the business. Inquiries went up 500%. If you needed a reminder that it's never too late to chase your dreams - this episode is it.

Follow Lindsay on socials @LindsayPinchuk and check out her work at www.lindsaypinchuk.comSupport our work: buymeacoffee.com/peoplejewwannaknowWhat We Discuss:

00:00 Intro & Episode Agenda

02:00 From advertising to Bump Club to Dear FoundHer

07:00 The Whole Foods parking lot video that changed everything

11:00 Fracturing, infighting, and why antisemitism shouldn't have a political party

15:00 Getting brands to work with Jewish creators

20:00 Why activism isn't a career (and why you need another lane)

28:00 What hundreds of female founders taught her

34:00 Raising two daughters after October 7th

40:00 The "From the River to the Sea" shirt and the letter to the principal

47:00 The SWEEP marketing framework

52:00 Closing Remarks & Guest Nomination