『Limited Supply』のカバーアート

Limited Supply

Limited Supply

著者： Nik Sharma
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.Copyright 2024 Nik Sharma マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • How HexClad Turned Cookware Into a Billion Dollar Brand (with Danny Winer)

    How HexClad Turned Cookware Into a Billion Dollar Brand (with Danny Winer)
    2026/09/23
    What does it actually take to turn cookware into a billion dollar brand? With the Ecom Founders Q4 Summit taking place this week, we are taking you back to a past Q4 Summit conversation where Nik sat down with Danny Winer, co-founder and CEO of HexClad. Danny built HexClad into a unicorn in about a decade, and in this conversation he gets into exactly how he did it. Danny walks through why he leaned into storytelling from day one (HexClad is badass cookware, not just cookware), the humbling lesson he learned from a juicer business that failed almost overnight, and why he was told cookware was too competitive and DTC cookware would never work. He breaks down HexClad's approach to novelty, either reinvent the product completely or make it look incredible in your kitchen, how the brand became a media company before it became a bigger cookware company, and the real story behind how Gordon Ramsay got involved. He also shares why HexClad treats promotions differently from discounts, how the brand keeps finding new customers at scale, and his best Q4 advice: treat it as a twelve month project, not a fourth quarter scramble. Whether you're building a product brand or trying to figure out your own Q4 strategy, this one is full of lessons you can actually use. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at ⁠⁠https://triplewhale.com/limitedsupply⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠⁠⁠⁠https://www.twitter.com/mrsharma⁠
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    29 分
  • AI Landing Pages and Micro-Persona Ads (live from Verified, The Social Commerce Podcast)

    AI Landing Pages and Micro-Persona Ads (live from Verified, The Social Commerce Podcast)
    2026/09/16
    This week on Limited Supply, we're bringing you a special crossover episode. Nik recently sat down with David Vanderveen and Peter Griskum from Verified, The Social Commerce Podcast, and the conversation was too good not to share here too. They get into what is actually working in social commerce right now, starting with the Hudson method: building a network of thousands of micro creators who each represent a specific persona, so the brand gets a constant stream of content without ever running its own production. Nik breaks down how AI has changed the economics of creative, from landing pages built in Codex or Claude Code and shipped in 30 minutes, to why creative costs have collapsed while Meta's ad costs keep climbing. He also digs into the difference between celebrity brands that work and the ones that flop (hint: it usually comes down to team, product, and whether the celebrity actually shows up). If you want to see the ad swipe file Nik mentions, head over to ads.nik.co to check that out. And a big thanks to the team at the Verified, The Social Commerce Podcast. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at ⁠https://triplewhale.com/limitedsupply --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠⁠⁠https://www.twitter.com/mrsharma⁠
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    48 分
  • S17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)

    S17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)
    2026/09/09
    What if your best Black Friday sale happened two weeks before Black Friday? This week's throwback comes from the very first Ecom Founders Q4 Summit, featuring Ezra Firestone. Ezra has been building ecommerce brands for 20 years, owns Boom, Overtone, Smart Marketer, and Zipify, and does over $140 million a year across his businesses. In this talk, he walks through his exact Q4 playbook from strategy all the way down to execution. Listen as Ezra breaks down why he launches his Prime Day sale alongside Amazon, why he opens Black Friday two full weeks early (he calls it Silver Friday), and how he plans specific peak days around Thanksgiving, actual Black Friday, Cyber Monday, Green Monday, and even a countdown to New Year's sale that most brands ignore completely. He also covers his merchandising framework built on incentive, deadline, and ownership benefit, why threshold based discounting beats a flat markdown, how he builds an early bird email list through video view campaigns before the sale even starts, and the exact elements every holiday sales page needs, from the Johnson box to the countdown timer to product page upsells. Whether you are building your Q4 calendar right now or just want a resend worthy post purchase flow, this episode is full of tactics you can put to use immediately. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at https://triplewhale.com/limitedsupply --- Nik will be hosting the upcoming 2026 Ecom Founders Q4 Summit, taking place on September 24th in New York City. To learn more about the event, check out: ⁠⁠https://ecomfounders.com/q4⁠⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠⁠⁠https://www.twitter.com/mrsharma⁠
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    34 分
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