Tech Sales Network's second episode features Lewis Pinner, Chief Revenue Officer at Creative ITC, the rapidly scaling managed service provider backed by private equity. Lewis spent over 13 years at Cisco before senior roles at JPMorgan Chase, Pure Storage, NetApp, and Verkada, and now leads sales, pre-sales, and marketing at Creative ITC under CEO Keith Ali.

Harry Driscoll talks to him about what actually separates a genuine performer from someone who just talks a good game, how reference and back-channel checks work at the CRO level, why job-hopping is an instant red flag in interviews, and what building Creative ITC's new Houston office from scratch has taught him about starting over.

FIVE KEY MOMENTS

• 10:20 Why Lewis calls the MSP/IT sales market "incestuous": reputation and a tightly connected network of vendors, VARs, and MSPs.
• 15:20 The GP-figure red flag: spotting the difference between someone who "did the deal" and someone who was really just an overlay on it.
• 23:10 "It's in the title, Chief Revenue Officer. I own revenue": Lewis on where accountability sits when the numbers don't land.
• 29:08 Inside Creative ITC's dedicated AI team, and the "hustle score" data Lewis uses for coaching rather than surveillance.
• 44:12 "You either want to come on the journey... or you don't want to get on the bus": hiring for buy-in, not just skill.

GUEST
Lewis Pinner
https://www.linkedin.com/in/lewispinner/

HOST
Harry Driscoll
https://www.linkedin.com/in/harry-driscoll-170676b7/

HOST COMPANY
Prince Resourcing Group
https://www.linkedin.com/company/prince-talent-resourcing-group/

SPONSOR
Prince Resourcing Group
https://www.linkedin.com/company/prince-talent-resourcing-group/

Produced by Vertical Drop
https://vertical-drop.com/