In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes to discuss how to identify and engage new customers. They pull from their own experiences prospecting new clients to offer practical tips and suggestions.

• Recognizing attrition risks (01:23): Learn how to recognize signs that a client may be considering another outreach lab and why industry attrition may be an opportunity.
• Identifying strong prospects (05:10): Explore unique types of clients to consider and how to determine if a potential client isn’t the right fit for your organization.
• Targeting the right contacts (11:29): Once you define your ideal type of prospects, discover how to identify specific organizations to connect with.

You can find more insights and advice for growing your outreach program in “Four steps to attract quality outreach clients,” and article by Dijkman Dulkes.

In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes for the second episode in a two-part series on skilled nursing facilities. Drawing on their experience managing outreach services, the group shares practical insights and real-world solutions.

• Collecting specimens (02:14): Key considerations for various options for specimen collection in skilled nursing facilities, including staffing, scheduling, and training across different care settings.
• Transporting specimens (09:28): How organizations have successfully managed specimen transport using couriers, laboratory staff, and skilled nursing facility personnel.
• Maintaining strong relationships (15:47): Strategies for sustaining partnerships amid ownership changes and other operational challenges.

You can get more on this topic in these resources:

• “Establishing Successful Relationships With Skilled Nursing Facilities,” the first episode in this two-part podcast series.
• “Discover the value of skilled nursing facility collaborations,” an article from Daigle outlining the benefits of collaboration.
• “Best practices for supporting lab testing in skilled nursing facilities,” an article from Hermansen.

In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes for the first installment of a two-part series on skilled nursing facilities. The discussion explores how partnerships between hospital laboratories and skilled nursing facilities can deliver mutual value — and what it takes to build these relationships successfully.

• Mutual benefits (01:17): An overview of why hospital laboratories and skilled nursing facilities can benefit from working together.
• Engaging skilled nursing facilities (04:35): Practical tips for how laboratory outreach programs can establish and strengthen these relationships.
• Common service needs (08:15): An overview of the laboratory services most often needed by skilled nursing facilities.
• Elements of a successful contract (11:36): Key considerations to include in contracts to support long-term, successful relationships.

Get a full list of the value and benefits of these relationships in “Discover the value of skilled nursing facility collaborations,” an article from Daigle.