How should you spend $10,000 per month on Google Ads for a service business?

In this video, I walk through a high-level strategy for allocating a $10k monthly Google Ads budget to maximize lead generation.

If you are managing Google Ads yourself or working with an agency and unsure whether your budget is being used strategically, this framework will give you clarity.

This breakdown is designed for service-based businesses focused on driving form fills and phone calls from Google search.

What You’ll Learn:

How to allocate a $10k Google Ads budget

• Which campaigns deserve the most spend?
• Why high-intent search drives the majority of leads?
• How much to invest in brand protection?
• When and how to use retargeting?
• How to adjust budget allocation over time?

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Getting plenty of clicks from Google Ads but no leads is one of the most frustrating problems for small businesses.

In this video, I break down the most common reasons Google Ads campaigns get clicks but fail to convert.

I walk through the exact areas you should check first and how to fix them so you’re paying for the right traffic, not just more traffic. What we cover in this video:

• Why conversion tracking needs to be solid before making changes?
• How keyword intent and match types affect lead quality?
• How to use the search terms report to spot bad traffic?
• How ad copy can attract the wrong clicks (and how to fix it?)
• What to look for on your website or landing page if users aren’t converting?

This show is brought to you by ⁠⁠Level 28 Media⁠⁠

If you would like help with your Google Ads, book your ⁠⁠FREE DISCOVERY CALL⁠⁠!

Are you seeing little to no impressions in your Google Ads campaign?

Don’t panic! In this video, I’ll walk you through the common reasons why your ads might be getting low activity and, more importantly, I’ll discuss how to fix it so you can accrue enough impressions to generate quality clicks that will ultimately lead to high quality leads.

Be sure to watch this video in full to learn all the reasons why your ads are not getting as many impressions and drop a comment below if you have any further questions!

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Wondering how to scale your Google Ads campaigns without blowing up your cost per lead? Is it even possible given the current market you’re in?

In this video, I break down one of the most common questions I get from clients—and give you clear and actionable steps to figure it out.

You'll learn the three critical metrics you need to monitor before scaling, so you can make smarter ad spend decisions.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

What type of headlines should you be using in your Google search campaigns to generate clicks that become leads?

If you're tired to generic advice and outputs from ChatGPT, watch this video to find out about the different types of headlines that you could be using that differentiate your business from others that are advertising.

In this video, I break down the different types of headlines that you could be testing to generate better quality leads for your business. Questions? Leave them in the comments below.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Unlock Google Ads inside Google’s AI Overviews. This placement sits above LSAs, standard search ads, the map pack, and organic results.

In this video, I break down what AI Overviews are, how ads are delivered within them, and the exact steps you can take to increase your chances of showing up.

What you’ll learn:

• How AI Overviews work and when they trigger?

• How Search, Shopping, and Performance Max campaigns qualify?

• Why broad match plus smart bidding is essential?

• How AI Max uses landing page context to match queries?

• How to structure landing page content for higher relevance?

• Which commercial intent queries are more likely to serve ads?

• Current limitations in reporting and visibility AI Overview ads are still new and evolving.

If you want to stay ahead of the curve and prepare your accounts for the future of search, this walkthrough will help you understand what’s possible today. Questions? Leave them in the comments below.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Thinking about testing AI Max for Search in Google Ads? In this video, I share my firsthand experience after running it for a while, what’s working, what’s not, and whether I think it’s a good fit for small businesses looking to generate leads. I'll cover:

• How AI Max works?
• How AI Max for Search actually performs in real campaigns?

• My recommendation on whether it’s worth testing right now

If you’re a service-based business owner or marketer trying to generate more leads from Google Ads, this breakdown will help you decide if AI Max for Search is the right move.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

ChatGPT ads are officially coming, but before advertisers jump in, there are some important tradeoffs to understand.

In this video, I break down how OpenAI plans to roll out ads inside ChatGPT, where those ads will appear, and why early reports suggest premium pricing with very limited performance data.

I also share my POV on a recent Search Engine Land article that highlights why ChatGPT ads currently feel more like a brand or intent discovery channel rather than a true performance platform.

What we cover:

• When ChatGPT ads are expected to launch?
• Which ChatGPT tiers will show ads?
• Why CPMs are significantly higher than Meta?
• The biggest concern for advertisers
• How lead-gen marketers should approach ChatGPT ads today?

Drop your thoughts in the comments. Would you test ChatGPT ads as they are today, or wait for better measurement?

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!