『Level Up Your Google Ads』のカバーアート

Level Up Your Google Ads

Level Up Your Google Ads

著者: Michelle Kop
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概要

Level Up Your Google Ads is a podcast for service-based businesses and advertisers who want more leads without wasting ad spend. Each episode breaks down real Google Ads strategies used to generate qualified leads for local and national service businesses. You’ll learn how to improve lead quality, control costs, interpret performance data, and adapt to platform changes like automation, AI, and privacy updates. Just practical insights, real-world examples, and clear takeaways you can apply to active campaigns. This show is brought to you by Level 28 Media: www.level28media.comMichelle Kop マーケティング マーケティング・セールス 経済学
エピソード
  • #11: How I'd Spend $10,000 Per Month on Google Ads For a Service Business
    2026/03/12

    How should you spend $10,000 per month on Google Ads for a service business?

    In this video, I walk through a high-level strategy for allocating a $10k monthly Google Ads budget to maximize lead generation.

    If you are managing Google Ads yourself or working with an agency and unsure whether your budget is being used strategically, this framework will give you clarity.

    This breakdown is designed for service-based businesses focused on driving form fills and phone calls from Google search.

    What You’ll Learn:

    How to allocate a $10k Google Ads budget

    • Which campaigns deserve the most spend?
    • Why high-intent search drives the majority of leads?
    • How much to invest in brand protection?
    • When and how to use retargeting?
    • How to adjust budget allocation over time?


    This show is brought to you by ⁠Level 28 Media⁠

    If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!



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    9 分
  • #10: Clicks But No Leads in Google Ads? Here's What's Wrong.
    2026/03/10

    Getting plenty of clicks from Google Ads but no leads is one of the most frustrating problems for small businesses.

    In this video, I break down the most common reasons Google Ads campaigns get clicks but fail to convert.

    I walk through the exact areas you should check first and how to fix them so you’re paying for the right traffic, not just more traffic. What we cover in this video:

    • Why conversion tracking needs to be solid before making changes?
    • How keyword intent and match types affect lead quality?
    • How to use the search terms report to spot bad traffic?
    • How ad copy can attract the wrong clicks (and how to fix it?)
    • What to look for on your website or landing page if users aren’t converting?


    This show is brought to you by ⁠⁠Level 28 Media⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠FREE DISCOVERY CALL⁠⁠!



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    8 分
  • #9: How To Fix No Impressions in Google Ads
    2026/03/05

    Are you seeing little to no impressions in your Google Ads campaign?

    Don’t panic! In this video, I’ll walk you through the common reasons why your ads might be getting low activity and, more importantly, I’ll discuss how to fix it so you can accrue enough impressions to generate quality clicks that will ultimately lead to high quality leads.

    Be sure to watch this video in full to learn all the reasons why your ads are not getting as many impressions and drop a comment below if you have any further questions!


    This show is brought to you by ⁠Level 28 Media⁠

    If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

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    16 分
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