In this episode, we’re breaking down one of the most powerful (and underutilized) strategies in Google Ads: remarketing.

If someone clicked your ad, visited your website, and didn’t convert, are you doing anything to bring them back? Because those visitors are often your highest-value opportunities.

If you’re running ads without a remarketing strategy, you’re leaving money on the table.

In this episode, you’ll learn:

• Why your best leads are often past website visitors

• How remarketing boosts conversion rates and efficiency

• What RLSA (Remarketing Lists for Search Ads) is and how to use it

• How to create high-performing remarketing audiences

• Messaging strategies that reengage users without feeling “creepy”

• How remarketing fits into a full-funnel Google Ads strategy

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Are you burning through your Google Ads budget?

In this episode, we break down the fastest ways advertisers waste money in Google Ads and how to fix them.

From broad match with no guardrails to running Search and Display together, weak location targeting, over-aggressive target CPA settings, bloated keyword lists, poor conversion tracking, weak landing pages, and constant optimization resets, we cover the silent budget killers that cause frustration and underperformance.

If Google Ads has ever felt like a money pit, this episode will help you identify where your spend is leaking and show you how to tighten up your campaigns for stronger, more efficient results.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Is your Google Ads campaign actually broken or are you just reacting too fast?

In this episode, we break down one of the biggest mistakes advertisers make: over-optimizing too quickly. When performance dips, it’s tempting to start changing budgets, tweaking bids, or restructuring campaigns immediately. But frequent adjustments can reset the learning phase, create volatility, and delay real results.

We talk about how to tell the difference between normal fluctuation and a real performance issue, what signals require immediate action (like broken tracking or landing page problems), and when patience is actually the smartest strategy.

If you’ve ever panicked after a few slow days or wondered whether to wait it out or step in, this episode will help you make smarter, more disciplined optimization decisions.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!