Sarah Barnes-Humphrey, founder & host of Let's Talk Supply Chain talks about her entrepreneurial journey, challenges & opportunities, & having more fun with AI.

[03.10] Why supply chain is in Sarah's DNA, and how she began her industry career.

"Supply chain is in my blood – I've been talking about supply chain and logistics at the dinner table since I was nine years old!"

[05.20] How, and why, Sarah founded her own supply chain media business.

"Marketing in supply chain was a bit stuffy, the conversations were a little boring, and I wanted to change that. I wanted to push the industry in a different direction."

[09.26] From unexpected resilience to finding hidden courage, what's surprised Sarah most on her entrepreneurial journey.

"I say yes, and I do it anyways – even though I'm terrified!"

[11.28] Where Let's Talk Supply Chain North America is after eight years, and Sarah's biggest achievements over the course of its evolution.

[14.55] Why 2026 became the year of global expansion, and how Let's Talk Supply Chain maintains a consistent brand while recognizing the different priorities of regional markets.

"We've spent a lot of time building out the infrastructure, the team, making sure they understand supply chain – we really took some time to get that right."

[18.21] From community to bridging the gaps, the biggest opportunities for greater collaboration between North America, Europe and Asia.

"Supply chains in North America need to understand what's happening in Asia Pac, the Middle East, Europe. We've really seen the gaps, particularly in the last year with US tariff volatility."

[20.13] The big issues keeping supply chain leaders awake at night in 2026.

"Supply chain right now is exciting – but it's also overwhelming."

[22.40] The biggest challenges and opportunities in new technology, why we need to have more fun with AI, and navigating through the hype to make the right decisions around new trends and solutions.

[25.50] What Sarah has learned through her experiences of founding and scaling a business.

[27.48] What still excites Sarah about supply chain after more than 25 years in the industry.

[29.34] The biggest misconception about working in supply chain.

[31.36] The future for Sarah, and Let's Talk Supply Chain.

You can find out more about Sarah and her journey over on her website, or follow her on LinkedIn, Instagram or YouTube.

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