This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme from British Gas, created to drive real customer appreciation in a highly regulated and competitive market.

Featuring insights from Charlie Hills from Mando and Cathryn (Lewis) Lodwidge, Former Head of Customer Marketing at British Gas we explore how British Gas Rewards moved away from complexity to deliver simplicity, exclusivity, and measurable impact—successfully reducing churn and increasing NPS across millions of customers.

A powerful reminder that with the right vision, data, and leadership support, loyalty programmes can be built at speed and scale while delivering meaningful customer value.

Show Notes:

1) Cathryn (Lewis) Lodwidge

2)British Gas Rewards

3)British Gas

4) #16: British Gas Rewards - Award Winning Loyalty Programme

In this special episode of Let’s Talk Loyalty & Loyalty TV, we introduce The World’s Largest Loyalty Programs™, a first-of-its-kind global report exploring the scale, reach, and influence of the biggest loyalty initiatives in the world.

Created through a year of expert collaboration, authors Paula Thomas, Laurent Guinand, and Rich Long reveal the brands building extraordinary customer communities with memberships reaching into the hundreds of millions.

In this episode, you’ll:

• Discover which are the largest loyalty programs on the planet
• Discover the ONLY program in the world which boasts over half a BILLION members
• Find out the 10 programs with over 200 million members each
• Plus uncover an amazing list of brands with over 100 million members each

If you’re passionate about loyalty like we are, this is an episode you won’t want to miss.

DOWNLOAD this landmark industry publication—bringing together deep industry experience and a shared passion for loyalty at scale.

This episode is sponsored by Capillary Technologies and hosted by Megan (Sherrell) Fiorendino.

Show Notes:

1) The World's Largest Loyalty Programs™

3) Paula Thomas

4) Laurent Guinand

5) Rich Long

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

We’re revisiting one of our standout conversations from the archives in this Best of the Back Catalogue episode. Originally released in November 2019, this discussion features insights from KPMG, one of the world’s leading professional services firms and part of the “Big Four,” with operations in over 150 countries.

In this episode, we explore KPMG’s advisory work in customer experience and loyalty, along with key findings from its global research report, “The Truth about Customer Loyalty”. The report uncovers what truly drives consumers to return to brands, challenging conventional thinking around loyalty and engagement.

We also revisit an in-depth interview with Selim Tanfous, Associate Director at KPMG Lower Gulf, who breaks down the findings of the report and shares expert perspectives on how businesses can build stronger, more lasting customer relationships.

A timeless conversation that remains highly relevant for anyone interested in customer experience, loyalty, and brand strategy.

Show Notes:

1) Selim Tanfous

2)The Truth About Customer Loyalty - 2019 edition

3)Customer Experience Report 2019 edition.

4)Me, My Life, My Wallet (2018 KPMG Loyalty Research Report)

Other Loyalty Resources:

5)Loyalty 360 - The Association for Customer Loyalty