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Let's Talk Loyalty

Let's Talk Loyalty

著者: Paula Thomas
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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.Paula Thomas マーケティング マーケティング・セールス 経済学
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  • Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
    2025/12/16

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.

    Hosted by Nyeleti Sue-Angel Nkuna

    Show notes:

    1) Steve Habbi

    2) Soler Coaster

    3) Book Recommendation: Guns, Germs, and Steel: The Fates of Human Societies

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    50 分
  • Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
    2025/12/11

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Choice Hotels International.

    The conversation flows from her impressive career in Travel and Retail loyalty at leading brands beyond Choice Hotels, which include Under Armour and United Airlines, to the reasons why she's implementing changes to the program. Nandika shares the impact already seen by the hotelier, most of which are franchise owned and operated, and the new value exchanges available to all customer types - those staying only a few times a year through to their new Titanium level members.

    Hosted by Aaron Dauphinee

    Show Notes:

    1) Nandika Suri

    2) Choice Hotels International

    3) Choice Privileges

    4) Book recommendation: The Loyalty Effect

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    37 分
  • 30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
    2025/12/09

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year.

    Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate. These are hard-hitting loyalty KPIs which position perfectly as South Africa’s most used loyalty programme.

    Hosted by Amanda Cromhout

    Show Notes:-

    1) Melanie Van Rooy

    2) Clicks

    3) Clicks ClubCard

    4) Book recommendation : Primal Leadership

    5) Book recommendation: Never Split the Difference

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    49 分
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