Alison's guest, Katie Naughton discusses her family background in the automotive industry, her path through dealership work and becoming a dealership owner with her husband.

She describes the dealership ownership experience as the point where she saw a need for more support among women in leadership and says many existing women’s events focused on shared frustration without offering much practical help. She wanted a space where women could connect, be ambitious, talk honestly about challenges, and work through them together.

That led her to create Drive Her Forward, which she says is not limited to women in automotive. The work is aimed at women in leadership or women who want to grow, and she also describes leadership as something people can practice in their own lives.

She says building her business has been a major part of her own development, and that entrepreneurship has been a deep process of learning who she is. She notes that managing the highs and lows of business is an important skill and that having community helps make challenges easier to handle.

HIGHLIGHTS:

0:26 From Cars to Coaching

6:00 Building Women’s Leadership

11:02 Self-Care Through Entrepreneurship

15:48 Imposter Syndrome and Growth

19:16 Fitness as Mental Health

26:05 Build Your Life by Design

connect with Katie

website: https://www.driveherforward.com

LinkedIn: https://www.linkedin.com/company/driveherforward

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