Adtech has spent years making advertising faster, smarter and more automated. So why are businesses still waiting 60, 90 or even 120 days to get paid? As payment terms continue to stretch, cashflow is becoming one of the industry's biggest barriers to growth, yet it's a challenge that rarely gets the attention it deserves.

In this episode of Legends of Adtech, Julia Linehan is joined by Chris Pettit, CEO and Co-founder of Revving, to explore the hidden cost of "paid on paper", why delayed payments are holding businesses back, and what founders, CFOs and industry leaders can do to unlock growth by putting cashflow at the heart of their strategy.

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Legends of Adtech Season 3 is sponsored by Revving!

Revving believes digital businesses shouldn’t have to wait for their revenue. You’ve earned it, so you should be able to access it immediately, in any currency. Through a suite of fully automated solutions, Revving empowers digital businesses to take control of their cash flow and unlock growth without friction.

Learn more about Revving: https://revving.io/

Connect with Chris: https://www.linkedin.com/in/christopher-pettit-b6598941/

About Chris:

Chris has over 20 years’ experience working as a financier, lawyer and entrepreneur in the technology, media and entertainment sectors. He has worked on more than 100 deals across film, TV, music and gaming. He was also instrumental in the introduction of the film rebate scheme in Mauritius where he spent three years working alongside the Prime Minister, the Mauritian government and the Mauritian board of investment to create a ground-breaking policy and investment framework for the audio-visual sector.

After meeting his Revving cofounder while working for a large media investment firm, they soon realised the need for a fairer payment system across the gaming industry - but also the wider digital media industry. In his role as CEO of Revving, a fintech revolutionising factoring across the media supply chain, Chris is striving to break the late payment bottleneck that stifles so much innovation in the industry. Outside of the day job, Chris is a keen skier, cricketer, England rugby and Tottenham Hotspur (football) fan.

Revving is a leading fintech scale-up revolutionising access to working capital funding via a revolutionary, transactional-based funding model. Using a proprietary technology platform with direct integrations to digital platforms and marketplaces, the company leverages granular transaction data to offer an industry-first financial solution for the entire digital economy, enabling instant access to funding. Revving is headquartered in London, UK, and Barcelona, Spain.

About The Digital Voice™ & Adtech Juice:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:

ADTECH JUICE: https://www.adtechjuice.com

LINKEDIN: https://www.linkedin.com/company/adtechjuice

TIKTOK: https://www.tiktok.com/@adtechjuice

THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ

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OUR PODCAST: https://www.adtechjuice.com/podcast

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Publishers have never faced more pressure. They're competing for attention, navigating privacy changes, battling walled gardens, and constantly being asked to do more with less. But are publishers really in trouble, or is the industry finally evolving in their favour?

In this episode of Legends of Adtech, Julia Linehan is joined by Andrew Buckman, CEO of Publisher Collective, to explore what industry transformation really looks like, why publishers remain the foundation of the open internet, and how trust, simplicity and long-term thinking can help the industry move forward.

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Legends of Adtech Season 3 is sponsored by Revving!

Revving believes digital businesses shouldn’t have to wait for their revenue. You’ve earned it, so you should be able to access it immediately, in any currency. Through a suite of fully automated solutions, Revving empowers digital businesses to take control of their cash flow and unlock growth without friction.

Learn more about Revving: https://revving.io/

Connect with Andrew: https://www.linkedin.com/in/andrewbuckman/

Learn more about Publisher Collective: https://www.publisher-collective.com/

About Andrew:

Andrew has spent his career at the intersection of publishing, technology, and commercial strategy; building and scaling businesses that help independent creators thrive in an increasingly complex ecosystem. Before taking the helm at Publisher Collective, he led high‑growth teams across digital media and adtech at companies such as Azerion, Sublime, OpenX, and Yahoo, developing a reputation for operational discipline, clear strategic thinking, and an instinct for where the market is heading.

As CEO, he’s reshaped the organisation around trust, signal intelligence, and long‑term publisher value, steering it through structural change while strengthening its position in the supply chain. Andrew’s career is defined by a consistent through‑line: elevating publishers, simplifying complexity, and building companies that last.

About The Digital Voice™ & Adtech Juice:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:

ADTECH JUICE: https://www.adtechjuice.com

LINKEDIN: https://www.linkedin.com/company/adtechjuice

TIKTOK: https://www.tiktok.com/@adtechjuice

THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ

INSTAGRAM: https://www.instagram.com/thedigitalvoicePR

OUR PODCAST: https://www.adtechjuice.com/podcast

For the latest news visit https://www.thedigitalvoice.co.uk

In this episode of Legends of Adtech, Julia Linehan is joined by Mike Nicholson, Founder of Six Sells, to tackle one of the most useful business growth channels for adtech businesses: LinkedIn.

From helping founders, CEOs and commercial leaders build influential personal brands to generating measurable business results through social selling, Mike has spent years studying what actually works on LinkedIn and what doesn't. Join us as we unpack how leaders can turn visibility into commercial value, discuss why consistency matters more than virality, how authenticity can cut through in an increasingly AI-generated feed and why many businesses are still underestimating the power of employee advocacy.

From the realities of social selling and personal branding, to video content, thought leadership and the future of human connection in an AI world, this episode is a practical, honest and insightful look at how LinkedIn can drive genuine business growth.

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Legends of Adtech Season 3 is sponsored by Revving!

Revving believes digital businesses shouldn’t have to wait for their revenue. You’ve earned it, so you should be able to access it immediately, in any currency. Through a suite of fully automated solutions, Revving empowers digital businesses to take control of their cash flow and unlock growth without friction.

Learn more about Revving: https://revving.io/

Connect with Mike: https://www.linkedin.com/in/mikenicholson/

Learn more about Six Sells: https://www.sixsells.co.uk/

About Mike:

Mike Nicholson founded Six Sells, an executive visibility agency that helps CEOs and senior leaders in media, advertising, and technology to enable growth.

Mike has 30 years’ experience spanning marketing, sales, and business development roles working for publishers (including The Telegraph), ad networks (including 4th Screen), B2B research and advisory firms (including SiriusDecisions), and adtech companies (including Opera Mediaworks and OpenX).

About The Digital Voice™ & Adtech Juice:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:

ADTECH JUICE: https://www.adtechjuice.com

LINKEDIN: https://www.linkedin.com/company/adtechjuice

TIKTOK: https://www.tiktok.com/@adtechjuice

THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ

INSTAGRAM: https://www.instagram.com/thedigitalvoicePR

OUR PODCAST: https://www.adtechjuice.com/podcast

For the latest news visit https://www.thedigitalvoice.co.uk