Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price get back to the fundamentals of practice growth: why patients actually walk through your door. They discuss the critical disconnect between how chiropractors want to talk about health (philosophy, optimization, longevity) and why patients actually book appointments (pain, loss of function, and quality of life). The doctors provide a blueprint for how to use pain as the "hook" to get patients in the door, while using education as the "bridge" to long-term wellness.

• The Universal Hook: Regardless of your specialty, 99.9% of new patients seek out chiropractic care because they are in pain or have lost the ability to do something they love—playing with kids, working, or sleeping.

• The "Buzzword" Trap: Many chiropractors waste marketing efforts targeting "optimized" individuals interested in buzzwords like longevity or biohacking. However, these people rarely seek care until a specific injury or acute pain forces them to.

• The Day Two "Rule of Influence": The most influential Reports of Findings (ROF) are those that directly tie the objective findings (x-rays, scans) back to the patient’s initial pain or complaint. Overloading new patients with abstract philosophy before they feel results often leads to lower compliance.

• The Wellness Transition: You cannot build a wellness practice by skipping the "pain journey." You must first address the patient’s current problem, deliver results, and then use that trust to educate them on the need for long-term maintenance.

• Philosophy is for Us: Chiropractic philosophy is a powerful tool for the practitioner to maintain their own "why," but it should be sprinkled in as the patient matures, not dumped on them before they are ready.

• Audit Your Messaging: If your Facebook ads or landing pages talk about "optimization" but your patients are coming in for "back pain," your marketing is disjointed. Align your message with the problem they are trying to solve today.

• Keep Day Two "Short and Sweet": Even if you have a passion for history and philosophy, keep your initial report focused entirely on how your objective clinical findings explain their specific symptoms.

• Meet Them Where They Are: Whether you treat pediatric patients or weekend warriors, track how you are solving their symptoms (e.g., pediatric "soft signs" like sleep and irritability) as the initial evidence of neurological function improvement.

"There is one thing and one thing only that gets people to come in your doors, and that is to get rid of the pain that their condition is causing them in their life." — Dr. Kendall Price

"We get people to start care with addressing their pain and we get people to continue by avoidance of that pain." — Dr. Kendall Price

• Website: legendarychiropodcast.com (Show notes and full archives).

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Summary

In this episode, Dr. John Reuter and Dr. Kendall Price discuss how chiropractors can recalibrate their practices at the halfway point of the year. They cover key metrics, the importance of loving what you do, and strategies to boost retention and profitability.

Key topics

Importance of mid-year review and recalibration

Key performance indicators (KPIs) for chiropractors

The role of passion and purpose in practice success

Strategies for increasing patient retention and lifetime value

Marketing and community engagement for growth

Titles

Recalibrate Your Chiropractic Practice Mid-Year

Mastering KPIs for Practice Success

Sound bites

"Focus on attraction, conversion, and retention"

"Know your overhead and margins to succeed"

"Reignite your passion and purpose in practice"

Chapters

00:00 Introduction and episode overview

01:30 Reflecting on the halfway point of the year

02:29 Focus areas: attraction, conversion, retention

03:17 Understanding practice KPIs and numbers

04:18 Key metrics: cost per visit, lifetime value

05:48 The importance of loving chiropractic and staying motivated

07:32 Knowing your numbers: overhead, margins, and profitability

10:25 Maximizing lifetime value and patient retention

11:23 The challenge of selling chiropractic to patients

12:19 Retention strategies and community engagement

13:45 Reigniting passion and purpose in practice

15:12 The importance of marketing and staying visible

16:08 Redipping in philosophy and team alignment

17:36 Using sports and community to add value

19:23 The cycle of patient care and practice growth

20:49 Rekindling passion through education and community

22:13 The power of purpose and big goals for 2026

24:10 Encouragement to pursue goals and continuous improvement

25:31 The value of association and community events

26:13 Closing remarks and call to action

26:19 Episodes Outro.wav

Keywords

Chiropractic, Practice Management, Business Metrics, Patient Retention, Marketing, Passion, Growth Strategies

Summary

In this episode, Dr. John Reuter and Dr. Kendall Price explore the essentials of chiropractic marketing, SEO, and digital presence. They discuss how to interpret Google analytics, optimize websites, and leverage AI tools to attract more patients effectively.

Key topics

Google Analytics and Search Console insights

Optimizing Google My Business profile

Website SEO and content strategy

Importance of reviews and local SEO

Using press releases and backlinks for authority

Conversion rate optimization (CRO) tactics

The role of AI in local search and branding

Website design as a digital reputation

Actionable steps for digital improvement

Titles

Mastering Chiropractic SEO and Digital Marketing

How to Use Google Analytics to Grow Your Practice

Sound bites

"Reviews hold the most weight for authority."

"Your website is your virtual business card."

"Invest in your practice like you invest in the stock market."

Chapters

00:00 Introduction to Chiropractic Marketing and SEO

03:14 Understanding Google Analytics and SEO Basics

05:07 The Importance of a Well-Optimized Website

06:55 Leveraging Local SEO and Reviews

10:07 Conversion Rate Optimization Strategies

12:47 The Role of Action in Patient Engagement

16:11 The Digital Footprint of Chiropractic Practices

21:05 Closing Thoughts on Marketing and SEO

23:13 Episodes Outro.wav

Resources

Google Search Console - https://search.google.com/search-console/about

Google Analytics (GA4) - https://analytics.google.com/analytics/web/

Google My Business - https://www.google.com/business/

Press Releases for SEO - https://moz.com/blog/press-release-seo-strategies

Keywords

Chiropractic marketing, SEO, Google Analytics, AI, website optimization, local search, Google My Business, reviews, digital footprint

Summary

This episode explores the critical role of urgency in chiropractic practice, emphasizing how timely care, effective scheduling, and passionate leadership can transform patient outcomes and practice growth.

Keywords

chiropractic, urgency, patient care, care planning, practice management, patient scheduling, leadership, healthcare, patient experience

Key topics

The importance of urgency in patient care and practice growth

Strategies for creating urgency through care planning and scheduling

Leadership and team management to foster urgency

Patient communication and experience to enhance compliance

Titles

The Power of Urgency in Chiropractic Practice: 7 Strategies to Transform Your Patient Outcomes

How to Create Urgency That Drives Patient Compliance and Practice Growth

Sound bites

"Map out the timeline of their history"

"Lead with passion and principles"

"Create space and margin in your day"

Chapters

00:00 The Importance of Urgency in Chiropractic Care

11:41 Creating a Symphony of Care

21:04 Urgency in Patient Communication and Scheduling

27:18 Episodes Outro.wav

Summary

This episode explores the 'be do have' philosophy, emphasizing the importance of mindset, effort, and strategic action in achieving success in chiropractic practice and life. Hosts Dr. John Reuter and Dr. Kendall Price share practical insights on how to align your identity, actions, and results for sustainable growth.

Keywords

be do have, chiropractic practice, business growth, mindset, effort, success strategies, practice management, entrepreneurship, scaling business, leadership

Key topics

The meaning of 'be do have' in practice growth

The importance of mindset and effort

Strategies for scaling and team training

Titles

The 'Be Do Have' Formula for Chiropractic Success

How to Grow Your Practice by Changing Who You Are

Sound bites

"You can't expect results without effort."

"Passive effort yields passive results."

"Find your stage and focus on it."

Chapters

00:00 Introduction to Be, Do, Have

02:02 Understanding the Formula

03:58 The Importance of Being and Doing

07:00 Effort vs. Expectation in Chiropractic

11:13 Scaling and Training for Success

16:02 The Role of Training in Business Growth

20:11 Analyzing Business Metrics

25:01 Conclusion and Call to Action

27:52 Episodes Outro.wav

Summary

In this episode, Dr. Kendall Price interviews Gabe Doty from ChiroHD to explore the latest developments in chiropractic software, AI integration, and industry trends as of May 2026. They discuss the rapid growth of ChiroHD, the impact of AI on healthcare, and how technology is transforming chiropractic practice management.

Key topics

Growth and scaling of ChiroHD

Impact of AI on healthcare and chiropractic

Software integration and innovation in practice management

Guest name

Gabe Doty

Titles

The Future of Chiropractic Software in 2026: AI and Innovation Unveiled

How ChiroHD is Leading the AI Revolution in Chiropractic Care

Sound bites

"AI is changing everything in healthcare."

"ChiroHD has grown five times in size."

"AI is a tool, not a replacement."

Chapters

00:00 Introduction to ChiroHD and Growth Journey

03:52 AI Innovations in Chiropractic Software

07:06 The Impact of AI on Chiropractic Practices

10:01 Integration of SKED and ChiroHD

13:03 Navigating the AI Landscape in Healthcare

16:12 The Future of AI in Chiropractic and Beyond

19:11 Final Thoughts on AI and Chiropractic Software

26:45 Episodes Outro.wav

Resources

ChiroHD - https://chirohd.com/

Claude 4.6 Release - https://openai.com/research/claude-4-6

Gabe Doty on LinkedIn - https://linkedin.com/in/gabedoty

Keywords

ChiroHD, AI in healthcare, chiropractic software, practice management, healthcare innovation, AI tools, chiropractic industry trends, software integration, healthcare regulation, practice growth

Summary

This episode explores effective strategies for managing marketing events, tracking ROI, and building systems to maximize practice growth. Dr. Reuter and Dr. Price share insights on budgeting, prepayment, follow-up, team motivation, and long-term planning to ensure sustainable success.

Key Topics

ROI tracking for events

Prepayment and commitment strategies

Long-term patient value and follow-up

Team motivation and recognition

Budgeting and systematizing marketing efforts

Titles

Mastering Chiropractic Event ROI: Strategies for Long-Term Success

How to Track and Maximize Your Practice's Marketing ROI

Sound Bites

"Knowing your numbers is essential"

"ROI on events can reach 80-90%"

"Your team is building your dream"

Chapters

00:00 The Importance of Marketing in Chiropractic Practices

04:15 Understanding ROI from Events

07:00 Tracking Patient Engagement and Value

10:10 Long-Term Perspective on Marketing Investments

13:05 Building a Supportive Team for Events

16:05 The Role of Follow-Up in Patient Acquisition

18:52 Creating a Positive Environment for Marketing

22:12 The Power of Gratitude in Team Dynamics

27:41 Episodes Outro.wav

Keywords

Chiropractic marketing, ROI, event planning, patient acquisition, practice growth, marketing systems, community outreach, team motivation

Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price tackle a massive, often misunderstood topic in the chiropractic profession: associateships. Dr. Kendall drops a hard truth—statistically, more than 50% of chiropractors should not own a business, making top-tier associateships a crucial career path. Drawing from their own highly successful past relationship as employer and associate, the doctors break down how to structure a win-win contract, the exact return-on-investment (ROI) math behind hiring, and why a lack of rigorous onboarding is an employer's fault, not the associate's.

• The 50% Rule: Business ownership requires spinning an overwhelming number of plates. For many practitioners, joining a group practice or an associateship provides the stability, focus on patient care, and income security they actually want.

• The Math of an Associate (The 3X–4X Rule): Borrowing a principle from industry experts, any employee or associate you bring into your office should yield a 3x to 4x return on their compensation. If simple math dictates a $50,000 salary, their output needs to generate $150,000 to $200,000 for the office to maintain healthy margins.

• From Liability to Asset: No associate walks into a practice as an asset on day one. To eliminate the initial liability, employers must commit to massive, focused training up front.

• The 8-Week Bootcamp: Dr. Kendall details his blueprint for training associates to run the entire practice solo within two months—requiring late nights, role-playing scripts, mastering day 1 and day 2 protocols, and practicing hands-on skills outside of normal patient hours.

• Continuity over Democracy: To build a practice that allows the owner to step away for vacation seamlessly, care must be completely systematic. This means associates adjust, communicate, and follow clinical flows exactly like the primary doctor. Continuity creates customer comfort and hospitality.

Dr. John shares his current real-time onboarding strategy for training new technology staff:

• Protect the Focus: Don’t cram training into lunch breaks or hectic mid-day shifts.

• Dedicated Block Time: Running rigorous, focused instruction two mornings a week (e.g., 8:00 AM to 9:30 AM) well before the adjustment doors open at 10:00 AM.

• The Progression: Mastering front-desk operational basics, billing, and communication systems before ever touching advanced clinical or diagnostic equipment.

If you are an employer looking to hire, look at your training manuals. Do you have a structured, day-by-day protocol to take a new doctor or CA from a day-one liability to a fully autonomous asset within 8 to 12 weeks? If you don't build the system, you can't blame the hire.

As John Maxwell famously noted in his teachings: You either win or you learn. Treat every team stumble as a paid investment in their training.

• Website: legendarychiropodcast.com

• Social Media: Follow us @LegendaryChiropractor across all platforms to access an archive of over 260 episodes.

• Reach Out: Dealing with a challenging associate transition or looking to scale your team? Drop us a DM or get in touch through our platform.

Stay Legendary.