Jaron Solomon is a diehard Georgia fan - and after spending an afternoon with Justice Haynes, he's officially worried. The former Alabama and Michigan running back is back home in Atlanta, suiting up for Georgia Tech in his final year of eligibility, and he joins Nick and Jaron at Solomon Brothers for an exclusive interview. Justice opens up about playing under Nick Saban and falling in love with the process, breaking his foot mid-game and playing through it anyway, the round-the-clock rehab that got him back, and why Coach Key convinced him to come chase a championship in the city where he was born and raised. He even sits down at the jeweler's bench to design a custom piece that captures his faith (with just enough flash). He's humble, he's hungry, and that's exactly what should scare Athens.

Before the interview, Nick and Jaron dig into why Tech landing a player like Justice is part of a bigger story: college football's economics have changed, and the programs that win will invest in players and fan experience at the same time. The guys break down what fans should demand as ticket prices climb - starting with the most overlooked fix in sports (get people in and out of the stadium faster), plus shorter beer lines, real hospitality spaces, and service that actually matches the price tag. They grade the venues they know best: Mercedes-Benz's flawless concourses, Truist Park's lobster-and-champagne treatment, and how billion-dollar SoFi still fumbled a national championship.

The lesson works whether you're running a stadium or a jewelry store: know who you are, double down on it, and never cheap out on service - because the college kid in the nosebleeds today is your suite buyer twenty years from now. Georgia Tech gets it. And with Justice Haynes in the backfield, one fanbase in Athens should be paying very close attention.

What really happens when the jewelry industry's biggest players descend on Las Vegas? Nick and Jaron are back from Sin City to spill the details on the Couture, Luxury, and JCK shows, as well as why the retail landscape is shifting beneath our feet. Tune in to discover the hidden marketing traps currently costing retail jewelers millions, and learn how to navigate the rapidly changing intersection of luxury goods and modern B2B technology.

This week, the guys break down the stark differences between the shrinking exclusivity of Couture, the thriving "sweet spot" of the Luxury show, and the glacial pace of tech adoption at JCK. They also pull back the curtain on predatory agency contracts, revealing why poor data attribution and confusing Master Service Agreements are secretly draining business profits. From the sudden consumer demand for massive ten-carat stones and the ongoing split between natural and lab-grown diamonds, to exclusive trend reports from designers Noam Carver and Dana Rebecca, this episode covers all the bases. But what exactly is the hidden "gotcha" clause you need to look out for before signing your next SEO or marketing contract?

Don't let bad agreements or outdated tech hold your jewelry business back—hit play now to get the inside edge.