Learning to Fail Fast: Decision-Making Under Uncertainty with Angela McConville
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How can leaders make better decisions when information is incomplete and circumstances keep changing?
In this RiskMasters — The Download, Angela McConville, former Chief Executive of the National Childbirth Trust (NCT), explores why organisational resilience depends on the ability to experiment, learn quickly and adapt without waiting for certainty.
Drawing on NCT's experience of transformation, Angela explains how the organisation adopted a test-and-learn approach, using small, low-cost experiments to explore opportunities before committing significant resources.
A particularly revealing example concerns an initiative that failed within just 10 to 15 days. Rather than treating the outcome as a setback, the leadership team celebrated what they had learned and moved on.
The distinction is important. Learning from failure does not mean accepting uncontrolled risk. It means creating opportunities to test assumptions, contain potential losses and make better-informed decisions.
For charities and other organisations operating under financial and operational pressure, this approach offers an alternative to lengthy transformation programmes that may struggle to keep pace with changing circumstances.
In this extract:
Why leaders must become comfortable making decisions with imperfect information
How small experiments can reduce uncertainty before significant resources are committed
Why speed of learning can matter more than speed of execution
How celebrating contained failures can strengthen organisational culture
Why a test-and-learn mindset supports organisational resilience and continuous adaptation
This extract comes from my CPD-accredited RiskMasters conversation with Angela McConville, When Mission Meets Reality: Resilience and Leadership in a Transforming Charity.
🎧 Listen to the full episode of RiskMasters for the complete conversation on charity leadership, organisational transformation, decision-making and resilience.