Leadering: Contribute (versus Extract)

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Leadering: Contribute (versus Extract)

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What is the role of business in a shifting society? As we become more aware of escalating environmental, ecological and societal breakdowns, we are (rightfully) taking a much closer look at industry practices and organizational values + behaviors.

An emphasis on relentless short-term growth, thoughtless consumption and myopic efficiency have ignored the relationship we have to each other. And there is so much upside business upside to stewarding resources—including time, attention and materials—with greater care.

Economist Kate Raworth agrees; as she puts it, 20th Century business was dominated by one narrow mindset that asked one overriding question: “How much financial value can we extract?” Whereas today, visionary corporate and civic leaders have shifted to ask: “How many benefits can we generate by the way we design things? What else can it give back to the system of which we are a part?”.

Here we explore the shift from CSR thinking to recognizing our Social License to Operate; from Value Extraction to Value Contribution as we better understand it’s not about way we spend the money we make, but HOW we make the money. there is so much upside!

In this conversation we speak with Craig Dubitsky, friendly founder of Hello Products and current Chief Innovation Strategist at Colgate-Palmolive about shifting from Extraction to Contribution.

This series is based on the #1 bestselling book by Nancy Giordano: Leadering. The Ways Visionary Leaders Play Bigger.