エピソード

  • 026: Why Attorneys Should Be Advertising on Local Service Ads

    026: Why Attorneys Should Be Advertising on Local Service Ads
    2023/03/27

    Local Service Ads are an awesome way for attorneys to generate high-quality leads. 

    Local Service Ads - https://ads.google.com/local-services-ads/

    Contact Jason - https://lawfirmppc.com/
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    16 分
  • 025: Getting Comfortable With Bad Leads From Good Keywords

    025: Getting Comfortable With Bad Leads From Good Keywords
    2023/01/02

    Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads.

    Contact Jason - https://lawfirmppc.com/
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    21 分
  • 024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)

    024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)
    2022/07/22

    This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.

    Contact Jason - https://lawfirmppc.com/
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    12 分
  • 023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads

    023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads
    2022/05/19

    Here are four easy things that attorneys can do in Google Ads to get more leads.

    • Partner Network
    • Strong Bid
    • Wide Schedules and Locations
    • Broad Keywords

    Contact Jason - https://lawfirmppc.com/
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    25 分
  • 022: What Attorneys Need To Know About The Broad Match Updates In Google Ads

    022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
    2021/05/15

    Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.

    Thanks for listening and enjoy the episode!

    About keyword matching options - https://support.google.com/google-ads/answer/7478529

    Contact Jason - https://lawfirmppc.com/
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    22 分
  • 021: Attorney Website Mistakes That Will Ruin Your Bounce Rate

    021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
    2021/02/16

    Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.

    Contact Jason - https://lawfirmppc.com/
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    28 分
  • 020: Will The Streaming Wars Destroy Television Advertising For Attorneys?

    020: Will The Streaming Wars Destroy Television Advertising For Attorneys?
    2020/10/14

    Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational videos, then you can turn some of those viewers into paying clients. Streaming is the future, and video content creation is a great opportunity to benefit from that future.

    Contact Jason - https://lawfirmppc.com/
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    21 分
  • 019: What are you going to do about losing 40% of your search terms?

    019: What are you going to do about losing 40% of your search terms?
    2020/09/17

    Here's how I'm handling this change in Google Ads.

    Say hi - https://lawfirmppc.com/
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    28 分