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Lauren Harris Is Accessibility A Strategy Or A Tactic

Lauren Harris Is Accessibility A Strategy Or A Tactic

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10月19日まで。※適用条件あり
Hello again, I hope you are having an enjoyable weekend wherever you are watching, listening, or reading from. On this episode of The Accessibility Advantage, I sat down with Lauren Harris, co-founder of Reliable PR & Marketing. Lauren and I found a lot of common ground I didn't expect going in not just between marketing and accessibility, but in how both fields are being reshaped by AI in ways most business owners haven't caught up to yet. And I found the thread of strategy over tactics applies to so much more of our lives than business or marketing. On With The Show Watch On Youtube Listen On Your Favorite Player From Journalism to a Marketing Agency Built From a Class Project Lauren didn't set out to build a marketing agency. She studied English and journalism, but found herself constantly telling stories that the people involved didn't want told a hard way to make friends. She pivoted into marketing because she wanted a way to actually help people, and the idea for Reliable PR & Marketing was born, almost by accident, as a fake business she had to build from scratch for a class project during her master's program at Northeastern. After graduating and staying home with her daughter for a few years, Lauren picked up a few freelance social media clients on the side to scratch the itch. It wasn't enough. Her husband, watching her light up doing the work, quit his job as a social worker to go all-in on the business with her. Today Reliable PR has a team and a growing client roster built, as she put it, on remembering that most "marketing problems" are actually strategy problems wearing a marketing costume. Strategy vs. Tactics One of the clearest things Lauren laid out: tactics are the actions the post, the rebrand, the website update. Strategy is the intention behind stringing those tactics together the understanding of who you're serving, what they need, and why you're doing any of it in the first place. You can execute every tactic on your checklist and still see zero growth if the strategy underneath it is missing or wrong. Why AI Is Making Accessibility Matter More, Not Less This is where the conversation really connected our two worlds. Lauren pointed out that before the internet, most of your customers already knew you, or knew someone who did. Now your website, your social posts, and your reviews all have to speak clearly to total strangers who may never get the chance to ask you a follow-up question. That's not just a marketing challenge it's an accessibility challenge, and the stakes for getting it right (or wrong) are higher than ever. She also raised something I hadn't fully connected before: social media content is Google-indexed right alongside your website, and AI platforms are increasingly the ones summarizing your business to potential customers before those customers ever reach you directly. If your content isn't clear, accurate, and accessible, you're not just losing human visitors you're training the AI itself to represent you poorly. The Risk of Letting AI Speak for Your Brand Lauren didn't pull punches on AI's biggest blind spot: it tends to agree with you. If you're getting positive feedback on something, AI will often validate it right back to you even when your actual audience is frustrated and you don't know why. She compared handing your brand voice over to AI to riding in a self-driving car: if something goes wrong, you're still the one who answers for it, not the tool. Her background in PR crisis communication made this point land hard for me. If you didn't come up with the words yourself, you may not fully understand what you meant when someone misinterprets them and you lose the instinct that comes from writing something yourself, that little internal pause that catches a phrase before it goes out wrong. ADHD as a "Debilitating Superpower" Lauren wasn't sure at first whether her ADHD, diagnosed at 19, even counted as a disability when she filled out my guest questionnaire. But she described it in a way I think a lot of listeners will recognize: it's a superpower that drains your life force while you're using it. It fuels a constant stream of genuinely good ideas, but it also makes the unglamorous work of finishing any one of them and waiting for the small wins to compound into big ones the hardest part. She talked about working with founders who share that same wiring, and the strategies that help: building things fully in the background before ever launching them, so the decision to "go live" isn't tied up with fear of failure, and surrounding yourself with people who share your passion but execute differently than you do so they can pick up where you tend to stall out. About Lauren Lauren Harris is the founder of Reliable PR & Marketing, a Bakersfield-based PR and marketing agency she and her husband built from scratch starting in 2021 with no funding, no loans, no investors. Since then, the agency has worked with more than 50 founders across 12+ industries, earned 60+ ...
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