Launches Still Work: How Miriam Schulman Uses AI to Fuel $200K Launches
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Launches Still Work: How Miriam Schulman Uses AI to Fuel $200K Launches
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If you have been hearing that launches are dead, webinars are dead, and courses don't sell anymore, this episode is your proof otherwise. My friend Miriam Schulman, luxury market messaging and pricing strategist and author of Artpreneur, just had a launch that crossed $200,000. And she sells to artists.
In this conversation, Miriam walks through her entire launch framework, from her free and VIP bootcamp structure to her three-tier offer ladder. Then we get into how she uses AI, not to crank out more content, but to diagnose why people were not buying, critique her slide decks and emails, and build offers people actually want.
In this episode, we cover:
- Why "launches don't work anymore" is a story, not a fact
- The exact structure of Miriam's 5-day bootcamp launch
- How one offer fix took her from 60 VIPs to 160
- The five selling avoidance archetypes she built with AI
- How to use AI as a launch coach to critique your slides and emails
- The council of elders technique for getting sharper AI feedback
- Why AI makes good marketers better and struggling marketers worse
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