What turns a decent launch into a record-breaking one...

More followers? A different webinar? A complete offer overhaul?

Not this time.

In this episode of Launch Loud, I'm breaking down the exact shifts my client Jen made to take her launch results from an average of around $15,000 to $52K without changing her niche.

I’ll unpack the 3 pre-launch shifts that transformed her results as well as what she deliberately didn't change (and why that's important).

If you’ve been launching reactively or scrambling to fill spots at the last minute, this episode is for you.

Because the difference between launching to three people and having buyers ready before you've even dropped the link often comes down to one thing: Your pre-launch.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

While I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work.

Because here's the truth...

Live launching isn't just about making sales.

In this episode, I'm unpacking why live launching your offer regularly is a non-negotiable in 2026 (even if you want to be working part-time hours).

I'm breaking down the 10 ripple effects that happen every time you launch and share why one of my client's "unsuccessful" launches ended up giving us more valuable data than a six-figure launch ever could.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Have a launch (or launches) on the calendar in Q3 or Q4?

This is your reminder that your biggest revenue months are built long before you open the cart.

I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including:

• How I'm growing my email list
• Increasing my offer's visibility
• Refreshing my messaging
• Analysing launch data
• And re-engaging past leads.

If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle.

You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*.

In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it.

In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

I'm unpacking the launch everybody is talking about in 2026.

Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to.

Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before it.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Check out the complete slide deck here!

Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg...

Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice.

Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-lab

Have questions? DM me ASAP @thesocialbrititfy

You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights.

So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy.

If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth.

In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions.

Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/