• In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients.

  If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment.

  Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to see how much closer you are to 20K months than you think.

  You’ll learn:

  • Why the strategy that got you to $10k won’t take you to $20k—and what will

  • The biggest misconception therapists believe about growth and income

  • How to break the “more clients = more income” mindset for good

  • The truth about audience size—and why you don’t need a bigger one

  • What scaling with simplicity actually looks like (real examples included)
    
    

  If you’re ready to stop trading time for money and start designing a business that gives you more freedom, more peace, and more income—this episode will meet you right where you are.

  Ready to grow to 20k months with more ease?

  I help therapists, healers, and practitioners double their therapy income with fewer clients—through aligned strategy and identity-led coaching. You don’t need a new credential or to work more hours. Just a simpler, smarter path.

  Book a free consultation call to apply for 1:1 coaching with me.

  📱 Let’s connect:

  • Instagram: @thelizfernandez

  • TikTok: @thelizfernandez

  💌 Join my email community for weekly insights + updates on The Next Enrollment for the Therapist Collective Group Program.
  
  

In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too.

You’ll learn:

• Why you don’t need another credential to be “legitimate”

• How adding coaching can create more income with fewer clients

• Three lessons I wish I knew before building my business

• Client success stories that prove this is possible now, not years from now

• Why therapists are perfectly positioned to thrive in coaching and private practice expansion
  
  

If you’re ready to move beyond survival mode and design a business that actually holds you—while giving you more income, more freedom, and more peace—you’ll walk away from this episode inspired and equipped to take your next step.

Details to Work with Liz 1:1:
I help therapists, healers, and practitioners double their therapy income with fewer clients, through private practice or coaching. You don’t need another credential or to start over. Together, we’ll design a business that honors your capacity and creates sustainable income freedom.

Book A Free Consultation Call & Apply for 1:1 coaching here.

Connect & Learn More
📱 Instagram: @thelizfernandez
📱 TikTok: @thelizfernandez
💌 Join my email list for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree.

You’ll discover:

• Why you don’t need another credential to be “legitimate”

• How to break free from systems that keep therapists underpaid and overworked

• The truth about adding coaching (and why it doesn’t make you less of a therapist)

• Key mindset shifts to start getting paid now for the skills you already have

• Why this is the best time to expand your income streams as a therapist

If you’re ready to design a business that reflects who you’re becoming—not just what you were trained to do—you’ll walk away from this episode with clarity, confidence, and the next steps to make it happen now.

Work with Liz:
If you’re a therapist, healer, or practitioner who wants to double your income without starting over, I’d love to support you inside 1:1 coaching. Together we’ll create a business that matches your vision, honors your values, and gives you the freedom you’ve been craving.
📅 Book your consultation here

Connect & Learn More:
📱 Instagram: @thelizfernandez
📱 TikTok: @thelizfernandez
💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

What if your private practice didn’t have to slow down in the summer?

In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates.

You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7.

This episode is for the therapist who:

• Feels anxious about seasonal income dips

• Struggles with showing up when energy is low or inconsistent

• Wants to make more income without compromising their capacity

• Is curious about adding coaching, but scared to start during the “slow season”
  
  

Here’s What You’ll Learn:

• Why expecting a slowdown creates one — and how to shift that narrative

• The 3 foundational marketing rhythms that keep your income consistent

• How to speak to your ideal client’s needs in summer without hustling

• Real client stories of booking private pay clients, launching coaching offers, and making bank — in July

• Why belief and intention matter more than constant content when it comes to staying visible and paid

If you're a therapist who wants to feel grounded in your business, confident in your income, and secure in the sustainability of what you’re building — all while creating a business that’s highly profitable year-round — this episode is your reminder that summer can be your most peaceful and profitable season yet.

Private 1:1 Coaching — August spots are open now
If you’re ready to build a business that supports your income and your energy — I’d love to support you.

Inside private coaching, we co-create a business model that reflects your values, season of life, and goals. Whether you're building private pay, launching your first coaching offer, or refining your current work — we’ll clarify your offer, simplify your marketing, and create a sustainable path to consistent income so you can double or triple your income as a therapist.

You’ll learn how to sell ethically, market with confidence, and grow your business without sacrificing your peace.

Apply here to work together.

📱 Connect on Instagram: @thelizfernandez or Tik Tok: https://www.tiktok.com/@thelizfernandez
💌 Join the email list for exclusive weekly content and updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch.

You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again.

I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth.

This episode is for the therapist who:

• Feels scared to pivot or expand their work

• Thinks they have to “start over” to add coaching

• Worries about visibility, judgment, or doing it wrong

• Needs to feel seen, supported, and safe enough to take the first step

• Why belief — even when it’s borrowed — is a valid and powerful strategy

• How emotional safety makes it possible to show up, dream bigger, and take aligned action

• The truth about adding coaching: you’re not starting over, you’re expanding

• A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours

• Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself

If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way.

Private 1:1 Coaching — Now enrolling
If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you.
👉🏽 Apply here.

Connect on Instagram: @thelizfernandez
Explore my offerings: https://thelizfernandez.com
Join my email list for weekly coaching insights:
https://thelizfernandez.com/email

In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident.

You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership.

This episode is for the therapist who:

• Feels uncomfortable or guilty about selling coaching services

• Worries about being “too self-promotional” or pushy

• Questions whether her community can or will pay for her services

• Wants to understand how to invite clients in without sacrificing integrity

Here’s What You’ll Learn:

• Why therapist training teaches us to fear self-promotion, marketing, and sales

• How the narrative that “our community can’t afford our work” is something to unlearn

• The three core belief shifts I teach clients so they can sell coaching ethically:

• A real-life example of a client who overcame fear of being seen, shared vulnerably, and booked her first dream coaching client — without proving or pushing

If you’re a therapist, helper, or first-gen Latina who’s craving a business that reflects your values and allows you to work with aligned clients confidently, this episode will give you the mindset tools to stop hiding and start selling coaching with integrity.

How to Work with Liz:
Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here
Follow Liz on Instagram: @thelizfernandez
Learn about Liz’s offerings: https://thelizfernandez.com
Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work.

This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dream clients.

I share my own journey of walking away from traditional therapy work to reclaim freedom in my calendar, income, nervous system, and self-expression — building a coaching business that allows me to work on my terms.

Here’s What You’ll Learn:

• Why coaching is a powerful path to freedom for therapists, healers, and service providers
  
  
• How therapy’s limits around ethics, state limits, emotional labor, and neutrality keep first generation therapists boxed in — and why coaching offers a liberating alternative
  
  
• A real-life client story of a private practice therapist who added coaching to her work, reduced her workweek to three days, prioritized wellness and creativity, and attracted her first dream coaching client by sharing her story.
  
  
• The exact framework I use to help my clients transition from therapist to CEO of a sustainable, freedom-based coaching business:
  
  
• • Identity Activation: Shedding therapist conditioning and stepping into your CEO identity
    
    
  • Offer Clarity & Simplicity: Designing an aligned coaching offer that helps you feel proud and that you actually want to market
    
    
  • Selling with Safety: Learning to sell in a way that honors your nervous system and your values
    
    

I also share three simple steps you can take right now to start moving toward freedom.

If you are a therapist, first-gen Latina, or woman of color feeling the call to create more freedom in your life by leveraging your skills as a therapist to add coaching to your work, this episode will help you see what’s possible — and show you how to start creating a business and life that feels free and liberating.

How to Work with Liz:

Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here
Follow Liz on Instagram: @thelizfernandez
Learn about Liz’s offerings: https://thelizfernandez.com
Let’s stay connected: Join my email community for grounded, identity-led coaching insights I do not share anywhere else:https://thelizfernandez.com/email

In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity.

This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work.

I’ll share my personal story of how building my coaching business started with an identity shift — not a strategy — and how you can start seeing yourself as the CEO of your life now, even before you have it all figured out.

Here’s What You’ll Learn:

1. Why Starting Your Coaching Business is an Identity Shift, Not Just a Strategy
How your next level doesn’t come from certifications or overthinking — it comes from braver decisions, clarity, and belief.

2. The Real Reason You Feel Stuck — And How to Move Through It
We’ll unpack the generational conditioning, survival strategies, and doubt that keep women of color circling the decision to start — and how to finally break through.

3. How to Borrow Belief and Redefine Readiness
The exact process I used (and still use) to build belief, move before I felt fully ready, and grow a coaching business that funds my dream life.

4. Simple Steps to Start Embodying Your CEO Identity Now
Three tangible things you can do today to lead yourself with confidence and move toward building your sustainable, freedom-based coaching business.

If you’ve ever doubted if you’re “ready” or felt the tension of growing into your next level while honoring where you come from, this episode is your permission slip to claim more — on your terms.

How to Work with Liz:

Private 1:1 Coaching — July and August start dates now open:
Apply for Private Coaching Here

Follow Liz on Instagram: @thelizfernandez

Learn about Liz’s Offerings: https://thelizfernandez.com

Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email