Are you tired of being dependent on directories or insurance panels to stay afloat?

In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically.

Whether you're scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your next level — without burning out or abandoning your values.

• Why third-party platforms keep you in survival mode — and how to break free

• The difference between visibility and true presence in your niche

• How to build a sustainable therapy business that reflects your values

• Why you don't need to leave therapy to make 20K months — but you do need a strategy

• How to sell your services ethically and clearly — no "ick" required

• The 3 keys to shift from therapist to entrepreneur and start building demand on your own terms
  
  

This is your invitation to stop waiting to be picked — and start creating a business that supports your income, impact, and energy.

💻 Sign Up for my new Free Live Training: Therapist to CEO

October 27 @ 3PM PST
How to Go From Therapist to CEO & Double Your Therapy Income With Integrity and Aligned Clients

Learn the exact strategies that will help you raise your rates, attract the right clients, and scale your private practice or coaching business — all with integrity.

👉 Register here: www.thelizfernandez.com/webinar

Can't attend live? Still register — the replay will be sent to all who sign up.

Coming Soon: Enrollment for the Therapist to Coach Collective

Get ready to Join TCC on Monday October 27th! Doors open right after the free training. This is my signature 12-month group coaching program for therapists ready to step into CEO energy, create consistent income, and build a values-aligned business with ease.

🎁 48 hour Bonus: Training attendees get early access + when you join TCC by 10/29 at mindnight you get a private bonus 1:1 call to map your "Double Your Income with Content" plan.

Work with Me 1:1

Enrollment for Private Coaching is now open.
If you're ready to build a profitable, sustainable income — and scale to 20K months in your private practice or coaching business — private coaching may be the space for you.

👉 Book a free consult: www.thelizfernandez.com/privatecoaching

💌 Join My Email Community

I send weekly mindset shifts, behind-the-scenes lessons, and business strategies to help you grow a values-driven, sustainable business — without the burnout. You'll also be first to know when new coaching spots and trainings open.

👉 Subscribe here: www.thelizfernandez.com/email

Stay Connected

Follow me on Instagram @thelizfernandez for daily insights, business tips, and the real behind-the-scenes of building a thriving, ethical business as a therapist and coach.

therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you.

In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell.

This isn't about manipulation, pressure, or performing. It's about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that's rooted in ease, integrity, and impact.

• Why learning to sell is the new professional skill every therapist needs

• The identity shift from therapist to entrepreneur (and why it matters)

• How I made my first sale by learning to believe in myself

• Why selling with consent is a form of service — not self-promotion

• The 3 must-have skills for building income and safety in any economy

• How to grow therapy income without relying on referrals or directories

Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model.

Monday, October 27 @ 3PM PST
How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients

Inside this free webinar, I'll teach you:

• How to raise your rates without guilt

• How to speak to your value (without sounding salesy)

• How to attract aligned, cash-paying clients consistently

• How to build a business that reflects your energy and ethics
  
  

📩 Can't come live? Register anyway — I'll send you the replay.
👉 Register now: thelizfernandez.com/webinar

Enrollment Coming Soon: The Therapist to Coach Collective

Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner.

48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 "Double Your Income with Content" strategy call if you join the Collective within the first 48 hours.

Work With Me 1:1

Private coaching enrollment is now open.
If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there.

👉 Book a free consult: lizfernandez.com/privatecoaching

💌 Join My Email Community

Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout.

You'll be the first to know when trainings and private coaching spots open.
👉 Subscribe here: lizfernandez.com/email

Stay Connected

Come hang out with me on Instagram @thelizfernandez. I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity.

therapist business coach, grow therapy income, scale private practice, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

In this episode, I'm breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You'll learn what's actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be.

Why You Should Listen:
• Shift from effort to alignment – Discover why "working harder" stops working once your caseload is full and how to design a business model that supports sustainable growth.
• Release the "my community can't afford me" belief – Learn how to communicate the transformation behind your work so you attract aligned clients who are ready to invest.
• Replace time management with boundary management – Find out why you're not disorganized—you're over capacity—and how honoring your energy creates room for expansion.
• Create sustainable $20K months without more hustle – Discover the mindset, pricing, and structure shifts that turn a full practice into a scalable business.

If you've built a steady private practice but scaling still feels hard, this episode will help you understand why—and show you what needs to change to make $20K months feel simple, spacious, and sustainable.

Work with Me 1:1
Enrollment for Private Coaching is now open. Learn how private coaching can help you build a profitable, sustainable income—reaching $20K months as a therapist through your private practice or coaching business.

Book a free consult to Inquire
👉 thelizfernandez.com/privatecoaching

Register for My New Free Training
I'm hosting a brand new free training: Therapist to CEO — Double Your Therapy Income With Integrity (and Fewer Clients). Join me live on Monday, October 27th at 3 p.m. PST and come learn what grad school didn't teach you about doubling your therapy income. I'll share the exact process I used to go from earning $2,900 a month as a therapist to building a $750K business—with integrity, ease, and fewer clients.
👉 Reserve your free spot here: thelizfernandez.com/webinar

Join My Email Community
Inside my email community, I share weekly mindset shifts, behind-the-scenes lessons, and strategies to help you grow a profitable, sustainable business—without burning out or abandoning your values. You'll also be the first to know when new coaching spots and trainings open.
👉 Subscribe here: thelizfernandez.com/email

Stay connected with me on Instagram @thelizfernandez, where I share daily insights, behind-the-scenes moments, and the realities of building a business with ease and integrity.


therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, how to make more money as a therapist, private practice growth strategies

Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You're not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income.

In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos.

You'll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave while creating more freedom and income.

• Why "more clients = more income" is a myth that leads to burnout

• How the "fuller caseload = more success" mindset caps your growth

• The difference between building a job vs. building a business
  
  

• How to reverse-engineer your services from your income goals

• Why intentional business model structure matters more than hours worked

• The sustainable scaling approach that creates work-life balance
  
  

• The client who reduced from 40 clients to 20 while still earning $12K/month

• How one practice owner added coaching to fund maternity leave and reach $20K

• The systems that cut 70+ hour weeks into streamlined success
  
  

• How to align your services with your season of life

• Why sustainable offers and intentional pricing create freedom

• Building a practice that supports your life goals, not controls them
  
  

✅ Working harder won't get you past $12K months—you need a new structure
✅ Scaling therapists design offers and pricing around income goals
✅ You can maintain or increase income while dramatically reducing your caseload
✅ Strategic scaling supports life transitions like maternity leave or sabbaticals
✅ Financial liberation is possible without burning out or sacrificing values

• "This is the hardest you're ever going to have to work based on where you are right now" — Why your current overwhelm doesn't have to be permanent
  
  

• "You're not building a sustainable business with this approach—you're building a job with a very real ceiling" — The therapy ceiling trap explained
  
  

• "We built the path to the dream practice she originally envisioned" — How strategic design creates income and freedom
  
  

• Apply for 1:1 Coaching: Ready to scale your therapy practice to $20K months without 3x the clients, hours, or effort? [Schedule your complimentary consultation call]
  
  

• Instagram: @thelizfernandez — Share your biggest takeaway and tag me!

• Explore Liz's Offerings on the Website: thelizfernandez.com

• Apply for 1:1 Coaching [HERE]

private practice plateau, $12K months, therapy income, therapist burnout, sustainable scaling, reverse engineer services, therapy ceiling trap, clinical caseload, business model design, work-life balance, maternity leave planning, financial liberation, meaningful work, therapy coaching, strategic practice design

This episode is part of the $20K Month Series on Beyond Private Practice.
If this resonated with you, please rate and review the show so other practice owners can discover these strategies for sustainable growth.

If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead.

In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours.

The Therapy Ceiling Trap That Keeps You Stuck

• Why more clients doesn't equal more sustainable income

• How the "fuller caseload = more success" mindset limits your growth

• The difference between building a job vs. building a business

What Scaling Practice Owners Do Instead

• How to reverse-engineer your services from your income goals

• Why business model structure matters more than hours worked

• The sustainable scaling approach that creates work-life balance

Real Client Case Studies

• How one client went from 70+ hour weeks to streamlined success

• The practice owner who reduced from 40 clients to 20 while maintaining $12K months

• How to create $20K months while preparing for major life transitions like maternity leave

Strategic Practice Design

• How to align your services with your season of life

• Creating meaningful work that lights you up instead of running on autopilot

• Building a practice that supports your life goals, not controls them

✅ Working harder in therapy isn't getting you further—you need a different structure
✅ Scaling practice owners design their business model around their income goals
✅ You can maintain or increase income while dramatically reducing your workload
✅ Financial liberation is possible without sacrificing your values or burning out
✅ Strategic scaling supports major life transitions instead of creating stress around them

"This is the hardest you're ever gonna have to work based on where you're at right now" - Why your current overwhelm doesn't have to be permanent

"You're not building a sustainable business with this approach. You're building a job that has a very real ceiling" - The difference between scaling strategically vs. working harder

"We build a path for her the dream practice that she really wanted when she started" - How strategic scaling creates the practice you originally envisioned

• 1:1 Coaching Application: Ready to create $20K months without 3x the effort, time, or clients? Schedule your complimentary consultation call to see if we're a good fit to work together for 2025.

• Instagram: @thelizfernandez - Share your biggest takeaway and tag me!

• Website: thelizfernandez.com

• Apply for 1:1 Coaching HERE.

private practice plateau, $12K months, therapy income, practice owner burnout, sustainable scaling, reverse engineer services, therapy trap, clinical hours, business model structure, work-life balance, maternity leave planning, financial liberation, meaningful work, strategic practice design

This episode is part of the $20K Month Series on Beyond Private Practice. If you found this valuable, please rate and review the show to help other practice owners discover these strategies for sustainable growth.

• In this episode of Beyond Private Practice, I'm sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients.

  If you've already built a successful private practice and you're wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn't require more hustle, just smarter alignment.

  Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to see how much closer you are to 20K months than you think.

  You'll learn:

  • Why the strategy that got you to $10k won't take you to $20k—and what will

  • The biggest misconception therapists believe about growth and income

  • How to break the "more clients = more income" mindset for good

  • The truth about audience size—and why you don't need a bigger one

  • What scaling with simplicity actually looks like (real examples included)
    
    

  If you're ready to stop trading time for money and start designing a business that gives you more freedom, more peace, and more income—this episode will meet you right where you are.

  Ready to grow to 20k months with more ease?

  I help therapists, healers, and practitioners double their therapy income with fewer clients—through aligned strategy and identity-led coaching. You don't need a new credential or to work more hours. Just a simpler, smarter path.

  Book a free consultation call to apply for 1:1 coaching with me.

  📱 Let's connect:

  • Instagram: @thelizfernandez

  • TikTok: @thelizfernandez

  💌 Join my email community for weekly insights + updates on The Next Enrollment for the Therapist Collective Group Program.
  
  

In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you'll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too.

You'll learn:

• Why you don't need another credential to be "legitimate"

• How adding coaching can create more income with fewer clients

• Three lessons I wish I knew before building my business

• Client success stories that prove this is possible now, not years from now

• Why therapists are perfectly positioned to thrive in coaching and private practice expansion
  
  

If you're ready to move beyond survival mode and design a business that actually holds you—while giving you more income, more freedom, and more peace—you'll walk away from this episode inspired and equipped to take your next step.

Details to Work with Liz 1:1:
I help therapists, healers, and practitioners double their therapy income with fewer clients, through private practice or coaching. You don't need another credential or to start over. Together, we'll design a business that honors your capacity and creates sustainable income freedom.

Book A Free Consultation Call & Apply for 1:1 coaching here.

Connect & Learn More
📱 Instagram: @thelizfernandez
📱 TikTok: @thelizfernandez
💌 Join my email list for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

In this episode of Beyond Private Practice, I'm sharing how to earn more and work less as a therapist without starting over. You'll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree.

You'll discover:

• Why you don't need another credential to be "legitimate"

• How to break free from systems that keep therapists underpaid and overworked

• The truth about adding coaching (and why it doesn't make you less of a therapist)

• Key mindset shifts to start getting paid now for the skills you already have

• Why this is the best time to expand your income streams as a therapist

If you're ready to design a business that reflects who you're becoming—not just what you were trained to do—you'll walk away from this episode with clarity, confidence, and the next steps to make it happen now.

Work with Liz:
If you're a therapist, healer, or practitioner who wants to double your income without starting over, I'd love to support you inside 1:1 coaching. Together we'll create a business that matches your vision, honors your values, and gives you the freedom you've been craving.
📅 Book your consultation here

Connect & Learn More:
📱 Instagram: @thelizfernandez
📱 TikTok: @thelizfernandez
💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email