Are you tired of being dependent on directories or insurance panels to stay afloat?

In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically.

Whether you're scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your next level — without burning out or abandoning your values.

• Why third-party platforms keep you in survival mode — and how to break free

• The difference between visibility and true presence in your niche

• How to build a sustainable therapy business that reflects your values

• Why you don't need to leave therapy to make 20K months — but you do need a strategy

• How to sell your services ethically and clearly — no "ick" required

• The 3 keys to shift from therapist to entrepreneur and start building demand on your own terms
  
  

This is your invitation to stop waiting to be picked — and start creating a business that supports your income, impact, and energy.

💻 Sign Up for my new Free Live Training: Therapist to CEO

October 27 @ 3PM PST
How to Go From Therapist to CEO & Double Your Therapy Income With Integrity and Aligned Clients

Learn the exact strategies that will help you raise your rates, attract the right clients, and scale your private practice or coaching business — all with integrity.

👉 Register here: www.thelizfernandez.com/webinar

Can't attend live? Still register — the replay will be sent to all who sign up.

Coming Soon: Enrollment for the Therapist to Coach Collective

Get ready to Join TCC on Monday October 27th! Doors open right after the free training. This is my signature 12-month group coaching program for therapists ready to step into CEO energy, create consistent income, and build a values-aligned business with ease.

🎁 48 hour Bonus: Training attendees get early access + when you join TCC by 10/29 at mindnight you get a private bonus 1:1 call to map your "Double Your Income with Content" plan.

Work with Me 1:1

Enrollment for Private Coaching is now open.
If you're ready to build a profitable, sustainable income — and scale to 20K months in your private practice or coaching business — private coaching may be the space for you.

👉 Book a free consult: www.thelizfernandez.com/privatecoaching

💌 Join My Email Community

I send weekly mindset shifts, behind-the-scenes lessons, and business strategies to help you grow a values-driven, sustainable business — without the burnout. You'll also be first to know when new coaching spots and trainings open.

👉 Subscribe here: www.thelizfernandez.com/email

Stay Connected

Follow me on Instagram @thelizfernandez for daily insights, business tips, and the real behind-the-scenes of building a thriving, ethical business as a therapist and coach.

therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you.

In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell.

This isn't about manipulation, pressure, or performing. It's about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that's rooted in ease, integrity, and impact.

• Why learning to sell is the new professional skill every therapist needs

• The identity shift from therapist to entrepreneur (and why it matters)

• How I made my first sale by learning to believe in myself

• Why selling with consent is a form of service — not self-promotion

• The 3 must-have skills for building income and safety in any economy

• How to grow therapy income without relying on referrals or directories

Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model.

Monday, October 27 @ 3PM PST
How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients

Inside this free webinar, I'll teach you:

• How to raise your rates without guilt

• How to speak to your value (without sounding salesy)

• How to attract aligned, cash-paying clients consistently

• How to build a business that reflects your energy and ethics
  
  

📩 Can't come live? Register anyway — I'll send you the replay.
👉 Register now: thelizfernandez.com/webinar

Enrollment Coming Soon: The Therapist to Coach Collective

Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner.

48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 "Double Your Income with Content" strategy call if you join the Collective within the first 48 hours.

Work With Me 1:1

Private coaching enrollment is now open.
If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there.

👉 Book a free consult: lizfernandez.com/privatecoaching

💌 Join My Email Community

Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout.

You'll be the first to know when trainings and private coaching spots open.
👉 Subscribe here: lizfernandez.com/email

Stay Connected

Come hang out with me on Instagram @thelizfernandez. I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity.

therapist business coach, grow therapy income, scale private practice, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist

In this episode, I'm breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You'll learn what's actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be.

Why You Should Listen:
• Shift from effort to alignment – Discover why "working harder" stops working once your caseload is full and how to design a business model that supports sustainable growth.
• Release the "my community can't afford me" belief – Learn how to communicate the transformation behind your work so you attract aligned clients who are ready to invest.
• Replace time management with boundary management – Find out why you're not disorganized—you're over capacity—and how honoring your energy creates room for expansion.
• Create sustainable $20K months without more hustle – Discover the mindset, pricing, and structure shifts that turn a full practice into a scalable business.

If you've built a steady private practice but scaling still feels hard, this episode will help you understand why—and show you what needs to change to make $20K months feel simple, spacious, and sustainable.

Work with Me 1:1
Enrollment for Private Coaching is now open. Learn how private coaching can help you build a profitable, sustainable income—reaching $20K months as a therapist through your private practice or coaching business.

Book a free consult to Inquire
👉 thelizfernandez.com/privatecoaching

Register for My New Free Training
I'm hosting a brand new free training: Therapist to CEO — Double Your Therapy Income With Integrity (and Fewer Clients). Join me live on Monday, October 27th at 3 p.m. PST and come learn what grad school didn't teach you about doubling your therapy income. I'll share the exact process I used to go from earning $2,900 a month as a therapist to building a $750K business—with integrity, ease, and fewer clients.
👉 Reserve your free spot here: thelizfernandez.com/webinar

Join My Email Community
Inside my email community, I share weekly mindset shifts, behind-the-scenes lessons, and strategies to help you grow a profitable, sustainable business—without burning out or abandoning your values. You'll also be the first to know when new coaching spots and trainings open.
👉 Subscribe here: thelizfernandez.com/email

Stay connected with me on Instagram @thelizfernandez, where I share daily insights, behind-the-scenes moments, and the realities of building a business with ease and integrity.


therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, how to make more money as a therapist, private practice growth strategies