『Lantern Principles』のカバーアート

Lantern Principles

Lantern Principles

著者： Tony Alan Taylor
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A field guide for business owners navigating uncertainty. Built from decades of observing trust, communication, leadership, marketing, customer experience, and the realities of building a business with the customer fully in mind. Not because I have all the answers. Because I’ve spent years observing, testing, and implementing the questions that create clarity and momentum. If you’re a business owner navigating uncertainty, pull up a chair. Let’s see what reality has to teach us.Tony Alan Taylor マーケティング マーケティング・セールス 経済学
エピソード
  • Businesses optimize for completeness

    Businesses optimize for completeness
    2026/06/28

    The fear of leaving something out often leads businesses to say too much. Memorable communication isn’t built by adding more—it’s built by making one idea unmistakably clear.

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    3 分
  • Every piece of marketing reveals a belief

    Every piece of marketing reveals a belief
    2026/06/28

    Marketing doesn’t happen by accident. Every decision reveals what a business believes about attention, trust, customers, and growth. The question is: what belief produced this communication?

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    4 分
  • Don’t compress the story. Give stories room to breathe

    Don’t compress the story. Give stories room to breathe
    2026/06/28

    A review isn’t just a graphic. A customer isn’t just a testimonial. When we compress stories into marketing assets, we often lose the very humanity that made them worth sharing.
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    4 分
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