Cattle prices are sky-high, inventories are at historic lows, and drought is creeping back into the conversation across the West. So where does the cattle cycle go from here?

Broadcasting from CattleCon in Music City, Lane Nordlund sits down with market analyst Don Close of Terrain to break down the latest USDA Cattle Inventory Report — showing the smallest U.S. cattle herd since 1951 — and what it really means for cow-calf producers.

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On this episode of the LaneCast Ag Podcast, Lane Nordlund sits down with three leaders driving the future of the beef business. Roger Wann, Angus breeder and American Angus Association Board Member from Oklahoma, shares how verified genetics and programs like AngusLink help ranchers earn more. Doug Stanton, Senior VP of Sales and Business Development for IMI Global, explains how verification and traceability build long-term trust and market premiums. And Grant Keenen, Senior Director of Cattle Procurement for Walmart, offers insight into how the retailer’s direct supply chain connects ranchers to consumers.

Together, they discuss how genetics, verification, and partnerships across the beef supply chain help producers capture the premium and keep the value — no matter the market.

#LaneCast #wherefoodcomesfrom #AgPodcast #AngusLink #BeefIndustry #AngusConvention #Ranching #CattleIndustry #BeefCattle #IMIGlobal #WalmartBeef #VerifiedCattle #AngusGenetics #RanchLife #AgNews #CattleProducers #BeefSupplyChain #PremiumCattle #anguslink