Proof in the Premium: Verified Cattle, Real Returns
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Proof in the Premium: Verified Cattle, Real Returns
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On this episode of the LaneCast Ag Podcast, Lane Nordlund sits down with three leaders driving the future of the beef business. Roger Wann, Angus breeder and American Angus Association Board Member from Oklahoma, shares how verified genetics and programs like AngusLink help ranchers earn more. Doug Stanton, Senior VP of Sales and Business Development for IMI Global, explains how verification and traceability build long-term trust and market premiums. And Grant Keenen, Senior Director of Cattle Procurement for Walmart, offers insight into how the retailer’s direct supply chain connects ranchers to consumers.
Together, they discuss how genetics, verification, and partnerships across the beef supply chain help producers capture the premium and keep the value — no matter the market.
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