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What separates the 13% of real estate agents who succeed from the 87% who fail? Lance Billingsley, VP of Development for Navi Title and host of the 13% Podcast, reveals the stark realities and powerful strategies that can transform your business approach.

This conversation cuts through the noise of generic "mindset" advice to deliver something more valuable: practical wisdom on setting your mind right for sustained success. Lance challenges conventional thinking with his assertion that "it's not about what you know, it's not about who you know, it's about who knows you" – a perspective shift that could revolutionize how you approach networking and relationship-building.

The most compelling insights come when Lance shares his personal journey through multiple real estate career phases, including a pivotal moment when he was rejected for a Home Depot job during a difficult period. That rejection ultimately kept him in real estate, leading to his current success. His vulnerability demonstrates that even industry leaders face periods of uncertainty and reinvention.

Perhaps the most actionable takeaway is Lance's strategy for accountability: using your children or loved ones as motivation. When you connect your business goals to their rewards or expectations, you create a powerful external force that keeps you going when your internal motivation falters. This approach transforms abstract business targets into deeply personal commitments you can't bear to break.

Looking ahead, Lance warns that AI adoption will separate those who thrive from those who struggle in coming years. He urges listeners to move beyond using AI for basic tasks and instead leverage it for CEO-level functions that can dramatically scale your business capabilities.

Whether you're struggling in today's challenging market or looking to elevate an already successful practice, this conversation offers rare, unfiltered wisdom from someone who's navigated both the peaks and valleys of real estate. Ready to join the 13% who succeed? The journey starts with understanding why the other 87% don't.

Listen Now! Available on Spotify, Apple Podcasts, YouTube, and all major platforms.

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