Are you a therapist who knows coaching is your next step, but you're stuck wondering what you actually need to get started?

In this episode, I'm joined by Dana Spuck, Erin Smyth, and Michelle Lesesne-De Santis, three therapist coaches who sit in the hot seat and ask me their most burning business questions. Dana asks about the true business essentials for a brand new coaching business and whether a website belongs on the list, Erin wants to know how to nurture and convert leads when chasing people down was never part of her clinical training, and Michelle asks how to narrow a coaching niche when 25 years of experience makes her capable of helping almost anyone. I walk through the order of operations for getting started, why attorney approved coaching contracts protect your license, the difference between inbound lead generation and outbound lead generation, and how choosing one population with one persistent, painful problem takes strangers from cold to sold.

In this episode, you'll learn:

• Why an LLC gives you more protection than staying a sole proprietor
• How to protect your therapy license as you step into coaching
• Why fortune is in the follow up and what it costs you to skip it
• How organic marketing works when you post with strategy and a direct call to action
• What to offer in exchange for an email address so leads continue through your client journey
• Why borrowing someone else's audience is the fastest way to grow from scratch
• Why serving everyone forces you to compete for every audience at once
• How to narrow your niche using skill level, excitement level, and your warm network
• What makes a problem painful enough that people pay to solve it
• How market research, surveys, and coffee chats take the guesswork out of choosing

If you've been searching for how to start a coaching business, a system for converting leads, and a focused online coaching offer you can market every day, this episode is your invitation to build your business in the correct order from the first step. Open your notes app for this one, because these are the questions you would've asked if you were in the hot seat yourself.

To being heard and seen, Carly

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