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LIFTED

LIFTED

著者： Patrick Merrill
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Lifted is where real estate, leadership, and real life come together. Hosted by Patrick Merrill, this podcast goes beyond transactions to explore personal growth, purpose, and the kind of impact that lasts longer than any deal. Patrick brings on realtors from all walks of life, along with industry partners and people with stories worth sharing. No hype, no shortcuts - just honest insight, perspective, and encouragement for wherever you are in your journey. #Pascagoula #OceanSprings #Biloxi #MississippiPatrick Merrill 経済学
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  • Real Estate Growth: People Before Commission | Brandon Sweeney

    Real Estate Growth: People Before Commission | Brandon Sweeney
    2026/10/21
    What if real estate growth starts with better relationships not more leads?Brandon Sweeney shares how referrals, local knowledge, open houses, and genuine client relationships shaped his real estate business. Brandon also explains why agents need to keep learning as buyers use AI and online research, and why serving people well matters more than chasing commission.Patrick Merrill, host of LIFTED Podcast and a top-producing REALTOR® on the Mississippi Gulf Coast, brings the perspective of a RealTrends Verified Top Agent with ABR and GRI designations. Patrick and Brandon explore the agent mindset behind sustainable growth, better client service, and building a meaningful career in real estate.Grow the business without losing the relationships or the life you are building it for.🎤 Host & GuestHost: Patrick MerrillHost of LIFTED Podcast and a top-producing REALTOR® serving the Mississippi Gulf Coast. Patrick is a RealTrends Verified Top Agent and holds the ABR and GRI designations.Guest: Brandon SweeneyBrandon Sweeney has spent nearly a decade in real estate. He discusses building business through referrals, sphere relationships, open houses, local expertise, and client service rather than relying on purchased leads.💡 What You’ll LearnBuild business through referrals and relationships, not just lead generation.Stay valuable as buyers use AI and online research.Solve deal problems before they create unnecessary client stress.Understand a buyer’s why, lifestyle, and priorities.Use local knowledge to become a stronger client advisor.Build a career that supports a life you are proud of.❓ Key Questions AnsweredQ: How can real estate agents grow without buying leads?A: Build trust, referrals, and genuine relationships within your sphere. Brandon Sweeney says he has never bought a lead in his career.Q: How is AI changing real estate buyers?A: Buyers are using AI to research and ask more informed questions, so agents need to keep learning and give accurate answers.Q: What makes an open house effective for lead generation?A: Talk to visitors like people first instead of immediately treating them as leads.Q: What should real estate agents learn about their buyers?A: Understand their goals, lifestyle, priorities, and reasons for moving not just their price range.Q: How can agents build a sustainable real estate career?A: Focus on service, relationships, and a business that supports your life instead of consuming it.⏱ Chapters(00:00) - Never Bought a Lead(00:25) - Meet Brandon Sweeney(01:14) - Starting in Real Estate(03:38) - Hidden Homeownership Costs(10:45) - Strategic Starter Homes(12:13) - AI and Buyer Questions(14:23) - Referral-Based Growth(17:50) - People Before Commission(21:02) - Open Houses & Your Brand(27:13) - Better Buyer Intake(34:25) - Business & Life Balance(41:24) - Serving Every Client(45:52) - Choosing the Right Agent 📇 Connect with Brandon Sweeney:🌎Website : https://soldwithsweeney.com📘 Facebook : https://facebook.com/BSweeney914📘 Linkedin : https://linkedin.com/in/soldwithsweeneyco📷 Instagram : https://instagram.com/brandon_sweeney914🎙 Connect with Patrick Merrill:🌎Website : https://cbsmithhomesalabama.com/agents/patrick-merrill🎥Youtube : https://youtube.com/@LIFTED-Patrick-Merrill📘Apple Podcast : https://podcasts.apple.com/us/podcast/lifted/id1882611045🎧Spotify : https://open.spotify.com/show/30tXkqPjyDfrcfPOoxd0kELIFTED is about growing as a professional, a leader, and a human. If this one moved something for you, subscribe on YouTube, and leave a rating on Apple Podcasts or Spotify so more agents find it.🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!⭐ Produced by Icons of Real Estate – iconsofrealestate.com#LiftedPodcast #PatrickMerrill #MississippiRealEstate #GulfCoastRealEstate #RealEstateLeadership #AgentMindset #RealTrendsTopAgent #LegacyBuilding #RealEstatePodcast #RealEstateCoaching
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    47 分
  • Real Estate Market Strategy: Read, Adapt & Grow with Zan Monroe

    Real Estate Market Strategy: Read, Adapt & Grow with Zan Monroe
    2026/10/14
    What if the smartest move in a changing real estate market is to stop trying to predict it and learn how to read it?On the LIFTED Podcast, Patrick Merrill, a top-producing REALTOR® serving the Mississippi Gulf Coast and a RealTrends Verified Top Agent, sits down with Zan Monroe to explore real estate market shifts, client communication, business planning, AI, and agent mindset.Zan shares practical lessons on absorption rate, the FORD conversation framework, strategic planning, coaching, and the habits that help real estate professionals adapt without losing the human side of the business.For agents and entrepreneurs, this episode is about reading change, staying connected, and building with intention.🎤 Host & GuestHost: Patrick MerrillPatrick Merrill is the host of the LIFTED Podcast and a top-producing REALTOR® serving the Mississippi Gulf Coast. He is a RealTrends Verified Top Agent with ABR and GRI designations.Guest: Zan MonroeZan Monroe is a longtime real estate professional, educator, and speaker who studies housing trends, communication, and business growth. His work focuses on helping real estate professionals understand market changes, strengthen relationships, and build more intentional businesses.💡 What You’ll Learn📊 Use absorption rate to explain supply and demand more clearly to sellers.🏡 Read changing market conditions instead of trying to control them.🤝 Create more opportunities by getting out of the office and talking to people.💬 Use the FORD framework to build stronger conversations and relationships.🤖 Use AI as an assistant while keeping human communication at the center.🧭 Build long-term growth through strategic planning, coaching, and intentional habits.❓ Key Questions AnsweredQ: Why are some homeowners choosing not to sell even when home values have increased?A: Zan Monroe explains that many homeowners are holding lower mortgage rates and may only move when a major life event such as marriage, relocation, or another personal change creates a reason to sell.Q: How can real estate agents use absorption rate to advise sellers?A: Zan Monroe uses absorption rate to show sellers how quickly homes are selling based on current supply and demand. Comparing active listings, pending sales, and recent closings helps agents explain the market with data instead of relying on assumptions.Q: What is the FORD framework in real estate?A: The FORD framework stands for Family/Friends, Occupation, Recreation, and Dreams. Zan Monroe recommends using these conversation categories to build stronger relationships and listen for life changes that may lead to future real estate needs.⏱ Chapters (00:00) - Intro (00:00) - Meet Zan Monroe (03:56) - Using Absorption Rate (05:55) - The Python and the Pig: Why the Market Changed (12:24) - Adapting to Market Changes (14:22) - Technology & Real Estate Trends (20:20) - Staying Productive in Slow Seasons (21:25) - Why Communication Still Matters (24:16) - The FORD Framework (28:27) - Using AI as an Assistant (29:22) - Strategic Planning & Coaching (33:10) - Morning Rituals for Agents (39:38) - Four Practices for a Better Life (47:42) - Why Real Estate Changes Lives📇 Connect with Zan Monroe:🌎Website : https://zanmonroe.com/📘 Facebook : https://facebook.com/ZanMonroe/📘 Linkedin : https://linkedin.com/in/zan-monroe-248982212/📷 Instagram : https://instagram.com/zan.monroe/🎙 Connect with Patrick Merrill:🌎Website : https://cbsmithhomesalabama.com/agents/patrick-merrill🎥Youtube : https://youtube.com/@LIFTED-Patrick-Merrill📘Apple Podcast : https://podcasts.apple.com/us/podcast/lifted/id1882611045🎧Spotify : https://open.spotify.com/show/30tXkqPjyDfrcfPOoxd0kE🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!⭐ Produced by Icons of Real Estate – iconsofrealestate.com#LiftedPodcast #PatrickMerrill #MississippiRealEstate #GulfCoastRealEstate #RealEstateLeadership #AgentMindset #RealTrendsTopAgent #LegacyBuilding #RealEstatePodcast
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    49 分
  • California Real Estate Reality: Insurance, Prices & Mindset | Jodie Francisco

    California Real Estate Reality: Insurance, Prices & Mindset | Jodie Francisco
    2026/10/07

    What happens when home prices stay high, insurance gets harder to secure, and agents still have to keep moving forward?

    Patrick Merrill sits down with Jodie Francisco, a California REALTOR® with 25 years of experience, to discuss Los Angeles pricing, wildfire risk, the California FAIR Plan, Difference in Conditions (DIC) coverage, earthquake insurance, ULA transfer taxes, rent regulations, and the mindset agents need when the market slows.

    🎤 Host & Guest

    Host: Patrick Merrill

    Host of the LIFTED Podcast and a top-producing REALTOR® serving the Mississippi Gulf Coast. Patrick is a RealTrends Verified Top Agent with ABR and GRI designations.

    Guest: Jodie Francisco

    Jodie Francisco, “Your Eye on Real Estate,” is a REALTOR® with Berkshire Hathaway HomeServices California Properties in Sherman Oaks. With 25 years of experience, she serves buyers and sellers across the San Fernando Valley and Los Angeles and holds SRES, eCertified®, and RBC® Cross-Border Certified credentials.

    🔑 What You’ll Learn

    • Stay productive when the market slows.

    • Understand California insurance challenges, including the FAIR Plan, DIC coverage, and earthquake insurance.

    • Set realistic expectations for Los Angeles affordability and million-dollar starter homes.

    • Learn how Zone Zero, ULA taxes, and rent regulations can affect homeowners and investors.

    ❓ Key Questions Answered

    Q: What is Zone Zero in California wildfire protection?

    A: A five-foot area around a home kept clear of vegetation and combustible materials.

    Q: Why might homeowners need the California FAIR Plan?

    A: It can provide fire coverage when traditional insurers will not.

    Q: What is a Difference in Conditions (DIC) policy?

    A: A DIC policy can help fill coverage gaps left by the California FAIR Plan.

    Q: How does the ULA tax affect Los Angeles real estate?

    A: It adds costs to higher-value transactions and can affect luxury and new-construction deals.

    ⏱️ Chapters

    (00:00) - Intro

    (00:21) - Meet Jodie Francisco

    (01:16) - First-Time Buyer Advice

    (02:00) - Staying Focused in a Slow Market

    (03:12) - Wildfire Risk in Los Angeles

    (05:04) - California Home Insurance

    (07:27) - California FAIR Plan

    (11:36) - Required vs. Optional Coverage

    (13:40) - Who Is Buying in Sherman Oaks?

    (14:57) - California Lifestyle & Highway 1

    (17:13) - Comparing Entry-Level Prices: MS vs LA

    (19:42) - Post-COVID Migration

    (20:53) - New Construction & ULA Tax

    (22:22) - Rent Control & Landlord Rules

    (25:27) - Connect With Jodie Francisco

    📇 Connect with Jodie Francisco

    🌎 Website: www.jodiefrancisco.com

    📘 Facebook: https://www.facebook.com/JodieFranciscoRealtor/

    📘 LinkedIn: https://www.linkedin.com/in/jodiefrancisco/

    📷 Instagram: https://www.instagram.com/jodeye18/

    🎙 Connect with Patrick Merrill

    🌎 Website: https://cbsmithhomesalabama.com/agents/patrick-merrill

    🎥 YouTube: https://www.youtube.com/@LIFTED-Patrick-Merrill

    📘 Apple Podcasts: https://podcasts.apple.com/us/podcast/lifted/id1882611045🎧 Spotify: https://open.spotify.com/show/30tXkqPjyDfrcfPOoxd0kE

    LIFTED is about growing as a professional, a leader, and a human. Subscribe, follow, and leave a rating so more agents can find the show.

    ⭐ Produced by Icons of Real Estate – iconsofrealestate.com

    #LiftedPodcast #PatrickMerrill #CaliforniaRealEstate #RealEstateLeadership #AgentMindset #RealEstatePodcast
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    27 分
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