In this episode, Allison Michels pulls back the curtain on what it really looks like to build a business and a life you love. She shares what’s been happening behind the scenes — from helping brands elevate their message and marketing strategy to creating a long-dreamed-of space for collaboration and creativity: the new LAUNCH Studio.

Allison also opens up about her mission to help leaders step into their potential, the lessons she’s learned this season, and what’s next as she prepares for the 9th Annual LAUNCH Youth Leadership Conference.

If you’re ready to find clarity, momentum, and courage to launch your next chapter this episode will leave you inspired to take action.

In this episode, Allison sits down with globally recognized business growth coach and Forbes mentor Dawn McGruer to explore what it really takes to scale with soul. Dawn shares why so many entrepreneurs hit a plateau—and how it’s often not a strategy problem, but a mindset one.

Together, they unpack the inner blocks that hold leaders back and discuss how aligning purpose, passion, habits, and discipline can unlock both personal fulfillment and next-level business growth. If you're ready to grow your brandwithout sacrificing your well-being, this episode is for you.

Connect with Dawn McGruer:

https://dawnmcgruer.com/

In this episode, Allison sits down with globally recognized business growthcoach and Forbes mentor Dawn McGruer to explore what it really takes to scalewith soul. Dawn shares why so many entrepreneurs hit a plateau—and how it’soften not a strategy problem, but a mindset one.

Together, they unpack the inner blocks that hold leaders back and discusshow aligning purpose, passion, habits, and discipline can unlock both personalfulfillment and next-level business growth. If you're ready to grow your brandwithout sacrificing your well-being, this episode is for you.

Connect with Dawn McGruer:

https://dawnmcgruer.com/

https://www.linkedin.com/in/businessconsort/

https://www.instagram.com/dawnmcgruer/

What happens when the life you worked so hard to build no longer fits who you're becoming?

In this episode, Allison sits down with Amber Swenor — a literal rockstar in both music and business — to talk about the identity evolution so many high achievers face. As a transformational leadership coach and founder of Soul Seed Strategy, Amber shares what it means to grow beyond the version of success that once defined you… and how to navigate the fear, uncertainty, and inner shifts that come with it.

Together, they unpack:

• The signs that you're evolving (even if life looks “successful” on paper)

• Why it’s so hard to let go of old roles and expectations

• The courage it takes to take aligned action without full clarity

• How to handle fear, self-sabotage, and stress during transitions

• The habits and mindset shifts Amber used to step into her next level

This episode is for the leader who's ready to stop performing and start leading as their whole self. You’ll walk away with encouragement, tools, and a powerful reminder: you don’t have to burn out or sell out to grow.

🔗 Connect with Amber: www.soul-seed.com

Tune in, and get ready to shift.