『Kristine Steuart: The Human Behind One of Canada's Biggest Female-Founded Tech Exits』のカバーアート

Kristine Steuart: The Human Behind One of Canada's Biggest Female-Founded Tech Exits

Kristine Steuart: The Human Behind One of Canada's Biggest Female-Founded Tech Exits

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Rejection didn't define Kristine Steuart. She couldn't get into business school. She was never the “cool kid” or the “smart kid”. Instead, she went on to build one of Canada's most celebrated tech exits and she's doing it all over again, with her new company SIX - helping people share personalized recommendations.In this episode of Giants, Nejeed sits down with Kristine Steuart at the SIX offices located in Mount Pleasant, the co-founder and former CEO of Allocadia, the Vancouver founded marketing performance management platform. Over 11 years, Kristine and her twin sister Katherine built a company that raised over 30 million dollars in VC funding and achieved a landmark exit in 2021, widely recognized as one of Canada's largest tech acquisitions by a female only founding team.Kristine opens up and shares the emotional rollercoaster of building a company from bootstrapped beginnings to a million dollars in sales before raising venture capital, and the mental game required to say no to acquisition offers that would have changed her life years earlier.Tune in for a raw, honest conversation about resilience, partnership, leadership, and the quiet persistence it takes to build something that lasts.In This Episode:[00:00:20] Introduction to Kristine Steuart and Allocadia's success story[00:01:39] Growing up in Burnaby and lessons from family life[00:03:30] Feeling like an underdog and developing resilience[00:04:24] The early desire to become an entrepreneur[00:05:43] Starting a business during maternity leave[00:05:56] Building Allocadia with her twin sister Katherine[00:06:02] What it was like building a company with an identical twin[00:09:29] Leadership evolution and becoming a CEO[00:10:06] Lessons from Kristine's mother and a competitive sports mindset[00:12:04] Entrepreneurship, pressure, and leading as a woman in tech[00:12:10] Navigating venture capital as a female founder[00:14:22] Why action builds confidence[00:16:33] Being a non-technical founder in SaaS[00:18:04] Winning the first enterprise customers[00:21:32] Balancing vision and execution as a leader[00:23:43] Ecosystem strategy and partnerships[00:26:33] Building a culture people genuinely want to belong to[00:29:19] The emotional reality behind Allocadia's exit[00:34:54] Relief, identity, and life after selling a company[00:38:58] Turning down acquisition offers along the journey[00:42:09] Vancouver's tech ecosystem and Canada's ambition gap[00:44:00] Understanding the "scale-up gap" in Canadian tech[00:46:22] Rapid-fire questionsNotable Quotes[04:42] "I did have this feeling of like, if I don't do that, I will regret it on my deathbed." — Kristine Steuart[13:40] "Women have every ability and opportunity to be at that table, but yet they don't." — Kristine Steuart[49:12] "You know that I have something to offer and my style is okay, and it matters, and it's good, and it works." — Kristine Steuart, on what her 20-year-old self would disagree withOur GuestKristine Steuart is co-founder and former CEO of Allocadia, the Vancouver-founded marketing performance management company she built with her identical twin sister, Katherine. Over eleven years, she raised more than $30 million in venture capital and led the company through one of the largest tech exits by an all-female founding team in Canada. She previously served as an executive in residence with one of her investors and is now building a new company, SIX, focused on helping brands engage with their customers through personalized human-led recommendations.GiantsLinkKristine SteuartLinkedInSix Nejeed KassamLinkedInThe HostNejeed Kassam is an entrepreneur, investor, lawyer, and community builder. Through Giants, he sits down with the founders, builders, and visionaries who helped shape Vancouver and are building its future. The show explores the decisions, disasters, and defining moments behind some of the region's most influential leaders.
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