A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media.

Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure."

Key topics include:

- The risk of constantly wanting more data and dashboards

- The need for "buddy metrics"

- Why you should link KPI's, compensation, and business results

- The concepts of "AI Brain Fry" and "Hiding Behind the Data"

Chapters 🕚

1:23 - Unhealthy Data Obsession Among Leaders

5:23 - Symptoms of Data Overload

8:38 - Managing Data and Innovation Blockers

14:32 - Understanding Goodhart's Law in Marketing

16:15 - Gaming Metrics and Personal Incentives

19:42 - Challenges with Retention Metrics

23:33 - Strategies for Data-Obsessed Companies

28:46 - Team-Based Metrics for 2027

30:43 - The Data Disconnect Story

Tune in to hear a great cobra example and a story on tortoise and turtle research.

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