KiwiSaver Ad Ruled Misleading | New Zealand News
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KiwiSaver Ad Ruled Misleading | New Zealand News
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The Advertising Standards Authority has slapped National Party with a ruling to stop using a misleading attack ad claiming Labour’s capital gains tax would hit KiwiSaver, family baches, and small businesses — despite Labour saying KiwiSaver is exempt. The ASA found the ad’s phrasing dangerously vague, likely tricking voters into thinking their retirement savings were directly targeted. While National insists KiwiSaver funds still face indirect impacts through property investments, the ASA says the ad violated truthful presentation rules. Experts applaud the decision as vital for voter clarity, while National’s campaign chair doubles down, calling Labour’s claims about small business exemptions false — even as the ASA bans the ad’s current version. This case underscores the fine line between persuasive politics and accurate public messaging.
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