A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World."

Kipp discusses why the marketing funnel is no longer useful, his belief that AI has ushered in a new era where judgement and taste provide the biggest edge, and why "great marketing has to hurt."

Key topics include:

- The importance of mentions and attributions

- How judgement and taste can be learned

- Why you should strive for "counterfactual insights"

- Tips for finding top caliber employees

Tune in to hear a story about the Savannah Bananas and why "You've got to be like Taylor Swift - remarkable and prolific" with your marketing.

⏱️ Chapters

2:18 - The Broken Funnel and AI Disruption

5:04 - Attribution Models in the AI Era

7:48 - Content Quality and AI Slop

10:45 - The Role of Judgment and Taste

17:10 - Non-Binary Decisions and Big Bets

24:49 - CMO and CIO Collaboration

26:39 - Metrics, Creators, and Modern Marketing

31:27 - Practical Advice and Closing Thoughts

This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.

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