Kids Media Club on the Netflix Kids Report
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Kids Media Club on the Netflix Kids Report
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t's Netflix report week, and Emily is in the Mastermind chair as Andy and Jo work through the findings of the latest Netflix Kids Content Performance Report. The big headline: Cocomelon has dropped out of the top 10 for the first time — a landmark moment for a show that, during the pandemic, was delivering engagement numbers the platform has never seen since.
The animated series rankings have stabilised into a consistent top three for the first time — Paw Patrol, Gabby's Dollhouse, and Peppa — with Teen Titans Go and SpongeBob making notable moves once US windows opened. Ms. Rachel's arrival in the top 10 is flagged as the biggest series development of the past year, and The Creature Cases gets its regular Emily mention as the quietly grinding Netflix original that still isn't getting the industry attention it deserves. The report also covers live action series for the first time, where Nickelodeon is doing particularly well, and there's a substantive conversation about the YouTube creator pipeline and what exclusivity actually means for kids content on Netflix. Netflix Playground, gaming, and the platform's decision to remain ad-free on kids content even for subscribers on the ad tier round out the episode.