AI can now handle much of the repetitive work around growth, but it cannot replace understanding who your customer is or why they should care. Jason Shafton, who has led growth and marketing at Google, Headspace and other technology companies and now runs the growth consultancy Winston Francois, argues that the fundamentals have not changed: know what you are selling, know who is buying, and talk to real users before you scale. He explains why AI-wrapper startups are hard to defend, how to prioritize growth experiments with the RICE framework, and why brand still matters, using Tesla and Airbnb as examples. It is a practical conversation for founders deciding where to put their time and money.Support KAJ Masterclass — help sustain independent editorial work: https://kajmasterclass.com/support =========================================About KAJ Masterclass MediaKAJ Masterclass Media is home to a video-first, live-first, editorially independent conversation ecosystem exploring leadership, business, AI, careers, health, creativity, and the evolving human experience through thoughtful, unscripted conversations grounded in lived experience, clarity, and real-world insight.This show is part of the KAJ Masterclass ecosystem, which includes The KAJ Masterclass LIVE, The Author's Voice with KAJ, and a growing collection of editorially independent conversation platforms.Every conversation is designed to leave you with something meaningful to think about, understand, or apply.🌐 https://www.kajmasterclass.com =========================================Host — Khudania Ajay(KAJ) Khudania Ajay (KAJ) is an independent journalist and the host of more than 2,500 long-form conversations across leadership, business, technology, media, wellness, authorship, and the future of work.🌐 https://www.khudaniaajay.comLinkedIn https://www.linkedin.com/in/ajaykhudania/ =========================================Watch. Listen. Read.🎬 https://www.youtube.com/@kajmasterclass🎧 https://www.kajmasterclass.com/listen📖 https://www.kajmasterclass.com/read =========================================Work With KAJKAJ Masterclass Media welcomes thoughtful conversation proposals from leaders, entrepreneurs, authors, experts, researchers, creators, and practitioners aligned with the ecosystem’s editorial values and audience-first philosophy.Submit your proposal:https://www.kajmasterclass.com/work-with-kaj =========================================If this conversation added value, share it with someone who would genuinely benefit from it.=========================================From Our World 🎁 Ethnics Land — Premium Indian handloom sareesUse code KAJ10 for 10% OFFhttps://www.ethnicsland.com =========================================🎵 Music Credit: "Misfits (Instrumental)" by RYYZN Become a supporter of this podcast: https://www.spreaker.com/podcast/kaj-marketing-sales-live--7432091/support.MORE FROM KAJ MASTERCLASS MEDIAUnscripted. Real. Human.Our shows, all in one place: https://www.kajmasterclass.com/listenEnjoyed this episode? Follow the show and leave a rating in your podcast app.
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