For more than a century, Western technology, media, and cultural exports have wielded outsized influence around the globe. But over the past decade, Asian entrepreneurs and artists have started to give their Western counterparts a run for their money. BCG’s Neeraj Aggarwal explores how Asia’s influence could evolve over the next decade to rival the West’s—and how companies can strategically position themselves now to seize new opportunities.

Learn More:

Neeraj Aggarwal: https://on.bcg.com/3LVoawo

The Five Forces Shaping Asia-Pacific’s New Powerhouses: https://on.bcg.com/4p5bGB4

Chapters

00:00- 02:16 The scenario: Asia’s influence is on near-equal footing with the West

02:17-03:24 What forces are converging to extend the global reach?

03:25-04:02 What about capital for creatives and entrepreneurs?

04:03-06:21 Where will rebalancing be most evident now and in the future?

06:22-07:33 Will entrenched legacy thinking slow the West?

07:34-09:00 What role does AI play in the impact of the East and West?

09:01-10:26 To what degree is the Asian diaspora driving the rebalancing trend?

10:27-11:37 What is the role of global native entrepreneurs in this rebalancing?

11:38-12:58 Does a multipolar world work for or against global natives?

12:59-13:32 Bill and GENE Teaser

13:33-15:54 Will companies see rebalancing in the flow of talent?

15:55-18:31 Implications for Western companies in this global rebalancing

18:32-21:28 Will we see more fracturing and censorship?

21:29-23:00 If AI ecosystems become siloed, what is the impact on cultural exports?

23:01-24:06 What could upend this future?

24:07-25:25 What is one no-regret move CEOs can make now?

25:26-27:52 Bill and GENE: Creating the next K-pop blockbuster

27:52-28:36 Outro