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Just Do It. Apparently Everyone Can.

Just Do It. Apparently Everyone Can.

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Nike After Dark was built to celebrate women running — so why did the conversation end up revolving around men?

This week on Rage on the Rocks, we unpack the controversy over men participating in Nike’s women-focused event. We ask what women were promised, why men might enter, and whether being technically welcome settles the question of showing up thoughtfully.

Then we turn the spotlight on Nike: is this meaningful empowerment, unclear messaging, or a reluctance to make a decision that might upset customers?

Plus, what does genuine allyship look like when it does not come with a race bib? Sometimes supporting women means helping make their experience possible — without making yourself essential to it.

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