What do you wish you'd known when you started your career? Did you understand the role personal branding, relationship-building, and authenticity would play in it? In this episode, we help you find direction, meaning, and the tools for a successful career.

Professionals often enter the workforce without much knowledge about personal branding, networking, and social media management. In this episode, Lida shares what she wishes she had known when she first started out.

Joining her is Beau Saltz, Director of Workforce Solutions at PEG Colorado, who built his career on authenticity, relationship-building, and a constant commitment to learning. His story is a real-world case study in personal branding and reputation management principles in action.

In this episode, you'll learn:

• The three questions to ask about your career: what direction you want it to take, how you want to be known, and the mark you want to leave
• Why perception matters, and how others' perceptions of you shape decisions about your future
• The difference between authenticity and transparency (especially online), and why you can be real without telling people everything
• How your online presence can work for or against you, and how consistency across platforms signals what you care about to employers, clients, and colleagues
• How to build a network before you need one, and why maintaining relationships matters more than making them
• How to conduct an informational interview the right way, and its benefits for your career

Whether you're starting out, starting over, or striving for the next level, this episode gives you the foundation to move forward with clarity and confidence. Links from this episode LinkedIn Learning Courses Stay connected LinkedIn | Instagram | YouTube | Facebook