Episode Guest

Julia Klein is Director of Performance Marketing at Compare the Market, where she leads the teams responsible for driving digital customer acquisition across paid media, search, SEO and content. Originally from Germany, Julia has built an international career by combining analytical thinking, curiosity and people-first leadership.

Episode Timestamps:

0:00 Introduction

1:25 Meeting Julia Klein

2:00 Julia's first job in Germany

2:52 The communication skills every career needs

5:13 Why every job teaches transferable skills

6:39 Moving from Germany to the USA and Scotland

8:00 Changing career plans from law to business

10:24 Why Julia chose marketing over consultancy

11:44 The confidence to apply before you're ready

12:48 Falling in love with performance marketing

13:26 What paid search actually is

14:06 Do you need to be good at maths?

15:13 Career advice for aspiring marketers

15:50 What is a T-shaped marketer?

17:13 How AI is changing marketing forever

19:47 Becoming Director of Performance Marketing

20:20 Leading high-performing marketing teams

22:19 Win or bin: Julia's leadership mindset

22:33 Why Compare the Market stands out

23:49 Julia's Duvet Flip

24:27 Final thoughts

Episode Partners

📊 Compare the Market

Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.

https://bit.ly/4i53Svj

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