Today on Joy in His Service, I’m joined by Bishop Brian Critchfield of the Grove 3rd Ward. Bishop Critchfield is married to his sweetheart Angie, and together they have five wonderful children. He's been serving as bishop for just over a year, and in this episode, we’ll talk about what it’s been like to step into that role, what he's learned so far, and how the Lord is shaping him through this calling.

Outside of his Church service, Bishop Critchfield is a global speaker, author, professor, and consultant in the world of marketing and strategy. Over the last 25 years, he’s launched more than 100 products, worked with companies from startups to Fortune 500 giants like Toyota, Microsoft, and HP, and helped pioneer the field of social media marketing in the Northwest.

He’s taught seminars across the globe—from South Africa to Malaysia—and is currently a university faculty member here in Arizona, where he teaches graduate-level courses and develops marketing curriculum. He’s also a certified FranklinCovey facilitator and a strong believer in leadership, effectiveness, and purpose-driven communication.

In this conversation, we’ll get to know Bishop Critchfield—his background, his testimony, his journey to the gospel, and his vision for the ward he serves. I’m excited for you to hear his story. Let’s get started.