This was never actually meant to be a public episode.

I originally sat down for this raw interview behind closed doors just to explain the vision, lay out my plans, and pitch the Joy Story Experiment concept to potential partners and funders. But as the cameras rolled, the conversation became so much more than a pitch. It became emotional, raw, and completely real.

This is the unfiltered manifesto of why I am building this engine. This isn't about toxic positivity—it is about shaking off the blues, navigating life's heaviest ruts, and learning how to live like a pig in shit. It was too important to keep hidden, so we are launching the engine with it.

👥 Join the movement on all socials: @joystoryexperiment

📺 Watch the full raw video version on our YouTube channel!

Welcome to the Joy Story Experiment! 🎙️🐷✨

Can an average guy shake off the blues, break out of a boring routine, and actually learn to live life like a pig in shit?

I’m Joe. I’m not a guru, I have zero scientific backing, and I’m just a regular guy fighting off my own depression and searching for a sense of purpose.

Every week, a new guest enters the lab. We use a custom card game to strip away the serious adult stuff, dive into deep life stories, and find out what actually gives them a spark—so I can steal their recipes for joy for my own life.

Our full-length video episodes launch VERY SOON. Hit follow right now to join the experiment!