Josh T. Franco is an artist and art historian from West Texas who believes that art history is made by hand. Cultured Magazine included this creative powerhouse in their 2026 list of 12 Art-World Tastemakers We’re Most Excited About. Franco actually wears four creative hats: artist, art historian, curator and new Exec Dir of US Latinx Art Forum. He grew up immersed in the ever-evolving wonderland his grandfather created in his backyard in Marfa, TX, full of eclectic found objects, sculptures and whimsical installations. Franco’s current exhibition, Where I Learned to Look: Art from the Yard, celebrates the foundational role of yards in shaping contemporary art in America. His forthcoming book, Marfa, Marfa: Rasquachismo and Minimalism in Far West Texas, examines minimalism and the aesthetics that artist Donald Judd brought to Marfa … and how these intersect with "rasquachismo," the sensibility of the oppressed in working class Chicano communities.

“I am an artist with an art history PhD. My practice investigates the mechanisms by which knowledge moves intergenerationally,” says. Franco. He’s been an art historian with the Smithsonian for over ten years, interacting with some of the most treasured documents ever produced by artists across time. “I believe that every work of art is also a work of art history, because every work of art carries the past.” As the new Executive Director of US Latinx Art Forum, Franco is committed to celebrating and promoting art by US inhabitants of Latinx descent and their communities to foster equity and growth, and support its practitioners.

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