John Verduin is the Founder of DYSports, starting the business in 2018 while he was earning his MBA at Seattle University. DYSports specializes in hosting basketball tournaments designed for boys’ and girls’ youth teams in grades 3 - 11 who are developing their skills. DYSports events are ideal for teams looking to compete against opponents of similar talent, providing an environment where growth and improvement are prioritized. John grew up in Seattle where he played multiple sports, including football and basketball at Ballard High School. He later continued his basketball journey at Willamette University in Oregon. Through his experiences, both as a player and coach, John recognized the need for more competitive levels for youth athletes to develop their skills. His mission is to create environments where kids can compete, improve, and foster a passion for the game.

On this episode Mike and John discuss how he built youth basketball tournaments around developing teams that are often overlooked by elite-focused events. John shares how the idea grew from his own experiences as a coach and from seeing the impact of repeated blowouts on players, parents, and coaches. John discusses how DY Sports works to create more competitive matchups, including its team-screening process and use of AI as the company scales. He also explains why the organization limits tournaments to three games and how facility relationships, local demand, and market fit shape expansion. Throughout the conversation, John offers a broader perspective on youth sports and the importance of creating opportunities for kids to compete, develop, and stay in the game.

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Website - https://dysportsllc.com/

Email - jverduin@dysportsllc.com

Twitter/X - @dysportsllc

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