John Lyons, Marketing Is a Business Discipline
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John Lyons, Marketing Is a Business Discipline
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Everyone posts the wins. This is the machine behind them.
In this episode of The System Behind It, Reuben sits down with John Lyons, fractional CMO and one of the UK's Top 30 Marketing Influencers (also the man behind the hat and the bins), to make the case that marketing is a business discipline, not a colouring-in department.
John breaks down walking into a comms agency whose CRM was a complete mess and turning it into a system that drove a record quarter, plus why positioning beats polish, why benefits sell where features don't, and why being distinctive is the difference between being chosen and being ignored.
We get into:
→ The CRM cleanup that drove a record quarter, and how he got the whole team on board
→ Why you frame change as a personal win, not just a business one
→ Why nearly every agency sounds identical, and how to not
→ Benefits over features, and planning the system before buying the tech
→ Why choosability comes before you spend a penny on awareness
Listen on your podcast app of choice, or watch at thesystembehindit.com
Find John: search John Lyons FCIM on LinkedIn, or JohnLyons.co.uk.