Is the breakroom becoming the most important room in the office? Increasingly, the answer is yes. Fortunately for the convenience services industry, that’s creating a major opportunity. Operators are delivering more than coffee, snacks and refreshments. In the best locations, they are tasked with delivering an experience that will influence corporate culture.

Companies aren’t just asking how to stock a breakroom. They’re asking how to create a workplace environment that employees want to come back to.

On this episode of Automatic Merchandiser & VendingMarketWatch’s Vending & OCS Nation podcast, Bob Tullio talks to Joe Simonovich of Daycast about his relentless efforts to elevate corporate culture.

Joe’s perspective is especially valuable because he came up through office coffee service, where he learned that every cup of coffee, every service call and every customer interaction contribute to something much bigger than a transaction. Joe talks about:

• How his days at Corporate Essentials with Judson Kleinman had a significant impact on his current approach to serving clients
• How he helped navigate Newsstand from the retail streets to the workplace
• How his new company, Daycast, is positioned against competitors like Canteen North America, Aramark, Sodexo and Crafty as a workplace experience agency.

Think of a workplace experience agency as a management company on steroids. They have the coveted opportunity to guide companies that are committed to a premium workplace experience for their employees. And, most importantly, they are prepared to spend handsomely to make that happen.