Joe Johnston - Launch
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Joe Johnston - Launch
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概要
Joe Johnston is a very smart marketer. As Head of Experimentation at Launch, Joe's role is to recommend and test ways to improve the effectiveness of his clients' marketing activity. He applies behavioural science principles and research-based insights to make marketing campaigns more effective.
Listen in to hear Joe chatting through his approach to experimentation and his approach to solving a wide range of marketing challenges.
He also explains his career so far, from starting in public relations, to roles in digital marketing, conversion optimisation, and now more general experimentation. It's a fascinating journey, driven by a passion for knowledge and an inquisitive mind.
Away from the day job, Joe is also the Lead Organiser of The Marketing Meetup in Bristol.
You can connect with Joe on LinkedIn here: https://www.linkedin.com/in/joe-johnston-838bb428/
As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.