Jessica Knapp: Where Is the Flexible Workspace Industry Headed Next?
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Jessica Knapp: Where Is the Flexible Workspace Industry Headed Next?
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In this episode, host Frank Cottle sits down with Jessica Knapp, VP of Growth at WorkSpace Geek and one of the flexible workspace industry's most data-informed voices. Knapp brings a rare dual perspective — she has worked on both the operator and software sides of coworking, including as employee number one at OfficeRnD and across multiple CEO roles in SaaS, with experience spanning New Zealand to the United States. She spoke at GCUC 2025 on AI and coworking.
The conversation ranges across why institutional customers are moving into flex, the "amenities gone wild" trap, the lost service era of the industry, the untapped network effect of coworking, secondary-market growth, what AI frees operators to do, and her Monday-morning advice for every operator: look at your data, and amplify what's working.